LG Surfaces Partners with Adplex to Launch Consumer/Dealer Marketing Initiative

HOUSTON – Adplex announced that it has been selected by LG Surfaces to provide a set of technology tools to help LG Surfaces’ Dealer / Remodeler network promote and sell the LG Surfaces line of counter tops. The technology tools are to be complimented by a consumer direct marketing campaign used to drive consumers into the dealers’ showrooms.

LG Surfaces’ marketing program to assist their Dealer / Remodeler network is being improved to better meet the needs of the industry. Utilizing technology to automate the sales and marketing process, LG Surfaces’ partners will be able to enhance the brand and sales experience for the Dealer / Remodeler as well as the consumer. “Adplex offers a unique end to end solution that is really going to make what at one time seemed a daunting task become a reality,” stated Director of Residential Marketing, John Pinsoneault of LG Surfaces. “We’ll be able to truly partner with our dealer network, from the smallest to the largest nationwide, by generating, providing and managing leads and then giving them the ability to generate corporate approved, personalized, LG Surfaces’ branded marketing material on the fly.”

“We’re excited about being selected by LG Surfaces to provide some of our core suite of services,” said Adplex CEO, Ed Raine. “It’s an exciting opportunity to demonstrate how a multi-dimensional approach can not only drive consumer demand to specific sales channels but also build brand equity and loyalty for the manufacturer at the same time.”

About LG Surfaces: A subsidiary brand of the global LG powerhouse that offers innovative and quality products, LG Surfaces enables people to enhance their lives through high-quality surfacing materials that create enjoyable spaces. LG Surfaces offers a wide variety of Solid Surface, Stone, and Eco products that give you the creative freedom to transform ordinary spaces into attractive and functional spaces. Because LG Surfaces are low-maintenance countertops that are easy to care for, durable, and don’t harbor bacteria or mold, people everywhere can enjoy a smart and stylish upgrade to any home or commercial space. All LG Surfaces are backed by a 15-year warranty through an extensive service network in North America. For more information on LG Surfaces, please visit www.lgsurfaces.com or call (866) 544-6227.

About Adplex: Adplex is a leading provider of strategic marketing solutions, specializing in customer retention and acquisition through the use of relevant marketing programs and services. Services include strategic marketing consulting, predictive modeling, database and loyalty technology, email design and deployment, web design, and direct mail production. With over 28 years of proven history, Adplex has successfully provided these solutions to leading Fortune 500 organizations and beyond. To find out more Adplex please visit www.adplex.com or call (281) 821-5522 ext. 201.

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