Ad Ops Daily Briefs: March 9 2009 Research portal says Mobile Messaging, MVNOs and Mobile Data are on the up
Often the first things businesses cut back on in a recession are advertising and market research budgets. But this recession is different, and one market research portal reckons that market research is bucking the trend.
Says Keith Wallace, Managing Director of : “This is the fourth major recession we have endured in over 20 years of trading. In all the previous ones we have seen a sharp decline in business clients buying market research reports and studies, but we are seeing sales actually holding their own or increasing.”