Use of Mobile Marketing in Presidential Campaign Subject of Keynote Presentation
HOUSTON – Kelsey-Seybold Clinic was recognized as Houston’s Marketer of the Year (MOTY) by the American Marketing Association (AMA) Houston Chapter at an evening reception that attracted 300 local-area marketing professionals to the Alley Theatre on March 2, 2009. Kelsey-Seybold Clinic was chosen from 33 Best of Category winners by a panel of 13 marketing professionals from outside the Houston area.
“Kelsey-Seybold Clinic is clearly deserving of this honor,” said Sherri Scott, president of AMA Houston. “Their marketing team demonstrated incredible strategy, passion and creativity in their 2008 marketing programs which yielded high-impact results for their organization. They are a great example of how aligning your marketing strategy with your business objectives is the most effective way the marketing function can support an organization. We congratulate them on this high honor.”
Prior to the keynote and the announcement of the 2008 MOTY, the event recognized the 33 Houston companies, organizations and institutions that were voted “Best of Category” by the chapter’s more than 1000 members for outstanding marketing efforts in their respective industries. Best of Category winners included Administaff; Blue Bell Creameries; BMC Software; Carrabba’s Italian Grill; CB Richard Ellis; CenterPoint Energy; Continental Airlines; David Taylor Cadillac; David Weekley Homes; El Paso Corporation; Energy Alloys; Fulbright & Jaworski; Gallery Furniture; Greater Houston Partnership; Hotel ZaZa; House of Blues Houston; Houston Business Journal; Houston Food Bank; Houston Livestock Show and Rodeo; Houston Museum of Natural Science; Igloo Products; John Moore Services; Kelsey-Seybold Clinic; Martha Turner Properties; MD Anderson Cancer Center; Mieko Mahi Photography & Video; Mustang Engineering; PKF Texas; Rice University; Shell Oil Company; Sterling Bank; Theatre Under The Stars (TUTS); and Weatherford International.
During the program, keynote speaker Kevin Bertram, founder and CEO of Distributive Networks, discussed his firm’s major role in managing mobile marketing for the successful Obama for President campaign. Distributive Networks is one of the nation’s most successful mobile technology companies, serving such names as AOL, AT&T, Avis Budget Group, BET, Boost Mobile, Cable & Wireless, CBS, D.C. United, Disney, Johnson & Johnson, Kaiser Permanente, MTV, VeriSign, Vodafone, Viacom, Armani Exchange, and the Washington Capitals.
The MOTY event was underwritten in part by the Houston Business Journal, the presenting sponsor. Platinum sponsors included Paladin Staffing and Pierpont Communications; Gold sponsors were Aquent, Brookwoods Group, Continental Airlines, and Sterling Bank. Silver sponsors were Business Wire, MD Anderson, Sabre Marketing, and Weatherford International Ltd. In-kind sponsors included the Alley Theatre, Commercial Audio/Video, Getty Images, Houston Style Magazine, Newman & Newman, and Ventures Marketing Group. Past recipients of this award have included the Houston Symphony, Weatherford International, and the Houston Zoo. Information on AMA Houston’s Marketer of the Year event is available at www.amahouston.org.
About the American Marketing Association – Houston Chapter
The Houston Chapter of the American Marketing Association is the area’s leading professional marketing organization and the nation’s second largest chapter. AMA Houston is currently Chapter of the Year and has won this national award three times in five years. AMA Houston connects more than 1,000 members with diverse marketing expertise from a variety of industries. For event and membership information, please visit www.amahouston.org.