YouTube Accounted for 31 Percent of the 2.5 Billion Videos Viewed Online in January
PARIS, France, March 12, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 27.1 million French Internet users viewed a video online in January 2009, up 16 percent versus the previous year.
Google Sites Most Popular Online Video Destination in France
Driven by the popularity of YouTube.com (which accounted for 97 percent of all videos viewed on the property), Google Sites grew 25 percent versus year ago to further solidify its position as the leading online video viewing property in France, attracting 15.2 million viewers in January 2009. French video site Dailymotion.com ranked second with 11.5 million viewers, up 14 percent versus year ago, followed by Microsoft Sites (5 million viewers), Groupe TF1 (4.8 million viewers) and Orange Sites (4.4 million viewers). Each of the top ten online video properties achieved positive growth during the past year, with four out of ten more than doubling their video-viewing audience.
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Top French Online Video Properties
Ranked by Total Unique Viewers (000)*
January 2009 vs. January 2008
Total France – Age 15+, Home & Work Locations**
Source: comScore Video Metrix
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Property Jan-08 Jan-09 % Change
Total Internet : Total Audience 23,243 27,074 16%
Google Sites 12,181 15,166 25%
Dailymotion.com 10,041 11,478 14%
Microsoft Sites 4,176 4,972 19%
Groupe TF1 4,231 4,795 13%
Orange Sites 1,439 4,370 204%
France Televisions Interactive 1,031 3,378 228%
AOL LLC 1,619 3,320 105%
AlloCine Sites 2,275 2,680 18%
Kewego 2,093 2,591 24%
Megavideo.com 755 2,362 213%
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*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
French Online Video Viewers Watched Three Videos per Day in January 2009
The 27.1 million online video viewers in France watched a total of 2.5 billion videos in January, an average of 92.9 videos per viewer, or approximately three videos per day. Google Sites led the pack with 31 percent of all videos viewed, followed by Dailymotion.com (9.8 percent) Megavideo.com (2.8 percent), and AOL LLC (2.7 percent).
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Top French Online Video Properties
Ranked by Total Videos Viewed*
January 2009
Total France – Age 15+, Home & Work Locations**
Source: comScore Video Metrix
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Property Videos (000) Share of Videos Videos per
(%) Viewer
Total Internet : Total Audience 2,515,325 100.0 92.9
Google Sites 776,197 30.9 51.2
Dailymotion.com 247,252 9.8 21.5
Megavideo.com 70,102 2.8 29.7
AOL LLC 67,837 2.7 20.4
Groupe TF1 41,816 1.7 8.7
Microsoft Sites 30,528 1.2 6.1
Orange Sites 19,800 0.8 4.5
France Televisions Interactive 18,230 0.7 5.4
Kewego 13,842 0.6 5.3
AlloCine Sites 11,654 0.5 4.3
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*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
**Excludes Internet activity from public computers such as Internet cafes or access from mobile phones or PDAs.
Other notable findings from January 2009 include:
78.4 percent of the total French Internet audience viewed online video.
The total French online video viewing audience watched a combined 180 million hours of video content.
14.9 million viewers watched 756 million videos on YouTube.com (51 videos per viewer).
The average online video duration was 4.3 minutes.
Based on a three-month average ending January 2009, 3.9 million mobile phone subscribers, of which 39 percent were younger than 25 years of age, used their phone to watch any kind of TV or video in France.
About comScore
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