Research and Markets: Mobile Advertising in Israel – The Year of High Growth Is Said To Be the End of 2009-2010

DUBLIN, Ireland – Research and Markets has announced the addition of the “Mobile Advertising in Israel” report to their offering.

Mobile Advertising is considered as a promise for a long time but companies around the world find it hard to generate real profit out of it. The potential is clear and the entire market is now looking for ways to fulfil the potential. Operators, advertising agencies, advertisers and platform enablers are trying to find the golden path and create a standard for mobile advertising.

Mobile Advertising in Israel is in its early stages, but since 2007 the key players in this industry are running various experiments, in what promises to be an important revenue generator and a new channel to consumers. Short term forecasts predict the amount of mobile advertising to be 3% out of the total advertising spending in Israel. The year of high growth is said to be the end of 2009-2010.

Key Topics Covered:

* Introduction
* Mobile advertising and the Israeli market
* What is the share of mobile advertising in the Israeli advertising market?
* Leading mobile campaigns in Israel
* What global consumers want? Is Israel Different?
* Mobile Coupons in Israel and the credit crunch effect
* Handset manufacturers Vs operators – In which portal should we advertise?
* Mobile Search and the Google factor
* Mobile payments and NFC – The real driver behind Mobile Advertising
* The new Israeli spam law
* Blyk – MVNO based on mobile advertising
* Appendix 1: Leading Israeli Mobile advertising platform enablers
* Conclusion

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