Research and Markets: Digital Media – Advertising & Marketing Insights

DUBLIN – Research and Markets has announced the addition of the “Digital Media – Advertising & Marketing Insights” report to their offering.

Spending on advertising using digital media channels now makes up more than 10% of overall worldwide advertising spending. The economic downturn impacted upon the growth of overall advertising spending in 2009; however in 2010 there are small signs of recovery, particularly from Asia Pacific. Digital marketing remains a growth area, as marketers shift towards new advertising methods at the expense of traditional formats.

This report provides an overview and analysis of Digital Media marketing with a focus on two of the key digital advertising platforms – Internet and Mobile. The report is designed to provide current observations which may assist investors, analysts and industry participants in making investment and business decisions.

Key Topics Covered:

Market summary
Market insights
TV advertising faces real competition
Key online advertising categories

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