Annual Award Honors the Advancement of Web Experiences Through the Integration of User-Centric Design and Advanced Technology
MIX09
LAS VEGAS – Roundarch, a digital consultancy focused on designing and building enterprise class Web sites and Web applications, will award Scott Guthrie, corporate vice president of the .NET Developer Platform at Microsoft Corp., its annual Interactive Experience Award, which recognizes pioneers in the advancement of digital experiences, on March 19 at the MIX09 conference put on by Microsoft in Las Vegas, NV.
Guthrie was selected for his ground-breaking efforts in Web development including the creation of the Microsoft .NET platform, Windows Presentation Foundation (WPF) and Microsoft Silverlight. The award will be presented just prior to Guthrie’s presentation at Open Space.
“The Web is undergoing a quiet revolution,” said Jeff Maling, president and chief experience officer of Roundarch. “The static sites of yesterday are being replaced by rich, immersive experiences that are more commonly associated with desktop applications. The vision of Scott’s team is that developers will be able to create these applications once and deploy them on the desktop with WPF and through the Web with Silverlight. It is an ambitious but eminently logical vision that, in the end, will benefit enterprises, developers and consumers alike.”
Roundarch believes that in the coming years, applications built on these emerging technologies will change how people and businesses consume information, shop, work and connect with others. Guthrie’s work with the Silverlight platform is forging into this new territory by enabling next generation media experiences on the Web on a global scale.
“I am honored to accept the Interactive Experience Award from Roundarch, a company that shares Microsoft’s vision for encouraging innovative, dynamic and intuitive digital experiences,” said Guthrie. “Silverlight is changing user experiences on the Web, and when combined with the tooling in Microsoft Visual Studio and Microsoft Expression Studio, Microsoft is making it easier and cheaper than ever to build and deploy interactive and cutting-edge applications. It’s exciting to see that work recognized.”
The Roundarch Interactive Experience Award is given to companies and individuals that best represent the advancement of Web experiences through the integration of user-centric design and advanced technology. Previous award winners include Max Carnecchia, president of Interwoven; Jeremy Geelan, Sr. Vice-President of SYS-CON Media & Events; David Mendels, Senior Vice President of the Enterprise and Developer Solutions Business Unit at Adobe; David Temkin, Founder of Laszlo Systems; and Coach Wei, Founder of NexaWeb Technologies.
About Roundarch
Roundarch imagines, designs and implements Web sites and Web applications for leading organizations. From deep customer and company insight to breakthrough interface design to full-scale implementation, Roundarch helps clients such as Avis, HBO, Motorola, and the US Air Force achieve their goals in the digital age. Roundarch delivers a complete set of solutions that includes Web sites, Web applications, marketing campaigns, mobile applications, SEO and more. Roundarch has offices in Chicago, New York, and Boston. http://www.roundarch.com.
