PITTSBURGH, Pennsylvania — Renegade Internet, Inc. has announced the availability of a new contextual targeting module for both of its AdvertPRO and AdvertSERVE online advertising delivery and tracking solutions. AdvertPRO is Renegade’s stand alone server-based system and AdvertSERVE is a managed hosting service that uses AdvertPRO as its engine. The contextual targeting module adds functionality to match banners, text ads, and popups to keyword and phrases in page content as well as reporting of relevant keywords to the popular ad delivery platform.
“We consistently improve our products to meet the demands of our customer base,” explains Michael Cherichetti, CTO of Renegade Internet. “The new contextual targeting module ensures our solutions stay on the cutting edge of ad server technology while providing our customers with greater flexibility in how they sell their advertising space to maximize profit.”
More information can be found on the Renegade Internet web site at www.renegadeinternet.com.
About Renegade Internet:
Renegade Internet is a leading provider of enterprise web applications and services currently focusing on Internet based advertising applications. Soon after it’s inception in 1998 Renegade Internet introduced its flagship product, AdvertPRO, a next-generation Internet ad server application designed to manage, deliver, track and report on Internet based advertising. In 2001, Renegade introduced AdvertSERVE, the managed hosting arm of AdvertPRO offering virtual and dedicated ad server hosting opportunities to customers. AdvertSERVE offers direct connections to several leading Internet backbone providers to assist clients world-wide with serving hundreds of millions of ad impressions daily. The company’s offices are located in Huntsville, Alabama and Pittsburgh, Pennsylvania. For more information visit http://www.renegadeinternet.com