Hank Blank Outlines How to Avoid Self Destruction in the Advertising and Public Relations New Business Process
LAGUNA NIGUEL, Calif. – Advertising Agency Search Consultant, Hank Blank, released a new CD called “Why Agencies Don’t Want New Business.” The CD outlines some of the most common mistakes advertising and public relations agencies make in the New Business Process. It is available on www.hankblank.com.
Hank Blank recently completed the Villeroy & Boch USA Bath and Wellness Division review. Hank Blank is an advertising agency search consultant specializing in identifying advertising, public relations and interactive agencies for clients. He also conducted the Jenny Craig advertising selection process.
“This CD is based on my findings as an agency search consultant and has obviously a very facetious title. All agencies would die for New Business, but in the process they make mistakes that undermine the success of their New Business Process. Agencies are great at marketing their clients but often not very good at marketing themselves,” said Blank.
Hank Blank’s CD on “Why Agencies Don’t Want New Business” has been well-received in the advertising community.
“I recently purchased Hank Blank’s New Business CD for myself and my key management staff. If you are involved in any aspect of new business development, agency management or operations and strategic agency growth, I would encourage you to purchase this CD. This will be your best investment in your business growth you may make this year,” said Eric Morley, Principal of Blue C Advertising.
“New business and the prospect pipeline are the lifeblood of all agencies. Any principal who is not championing a daily, weekly, monthly and quarterly new business effort is flirting with disaster in these difficult times. Hank’s new message about Why Agencies Don’t Want New Business is a must-listen – it’s motivational and a reminder of how much better we can all be at attracting and winning potential clients,” said Jim Hughes, Founder of the Brand Establishment.
About Hank Blank Inc.
Hank Blank specializes in finding advertising, public relations and interactive resources for clients based on his knowledge and his network. Hank has spoken on New Business Development to many AAF Chapters.
For more information please visit www.hankblank.com or e-mail [email protected]
