Online Media Company Reaching Males, Ages 18 – 34, Adds 938 x 518 Custom-Designed Placement to its Arsenal of Creative Ad Options
NEW YORK – As the online advertising community is calling for the implementation of more creative ads, Giant Realm, Inc. has announced a new eye-catching option for marketers. The online media company reaching millions of young men through its publisher group of top entertainment and gaming enthusiast communities unveiled the web’s largest Flash video overlay ad unit. Measuring 938 x 518, Giant Realm’s custom-designed placement consumes the screen while the video player is loading, creating a dramatic yet unobtrusive experience.
Once the overlay unit resolves and the requested content begins to play, a 300 x 250 companion unit appears beside the player and remains for the duration of the video. Both the custom-designed overlay and the branded companion units are clickable, driving qualified traffic to the advertiser’s site for more information about the product and/or for purchase.
The new video overlay ad unit has launched on numerous communities throughout the Giant Realm Publisher Group and the Giant Realm Platform, the company’s free social media platform, including www.Myndflame.com, www.GotGame.com, www.ScrewAttack.com, www.Starfeeder.com, and www.Noobflicks.com. Currently serving one million impressions per month, Giant Realm expects inventory to increase significantly as the unit is rolled out to more sites in the coming weeks.
James Green, CEO, Giant Realm, Inc., commented: “What’s important in advertising, and cannot be achieved with the standard banner, is to create something completely custom and engaging that allows a product’s message to be conveyed in its entirety. In this respect the Internet is only in its infancy as compared to traditional media and the powerful 30 second spot. However, an intrusive ad that stands between our vocal audience and its content won’t be accepted, either. Our video overlay unit gives advertisers a new opportunity to tell their brand’s story online to a captive audience without disrupting the user experience.”
Advertisers have been increasingly incorporating Giant Realm into their overall media buy due to its reach to this elusive male demographic as well as its ability to execute innovative and effective campaigns.
About Giant Realm, Inc:
Giant Realm, Inc. (www.GiantRealm.com, http://Corp.GiantRealm.com/) is a rapidly-growing online media company which helps marketers reach the male 18-34 demographic that has disappeared from the traditional media landscape and online portals. GiantRealm.com and its growing publisher group deliver authentic content and community for enthusiasts of entertainment platforms including video games, film/TV and humor. The New York-based company exclusively represents all websites that are part of the Giant Realm Publisher Group and allows its publishers to monetize 100% of their ad inventory. According to Google Analytics, Giant Realm currently reaches 36.5 million individuals worldwide every month. Giant Realm’s shareholders include SoftBank Capital, Comcast Interactive Capital, the William Morris Agency and the Edison Venture Fund.
