PubMatic Announces Agreement with United Online to Provide Inventory Management and Revenue Optimization

NEW YORK – PubMatic (, the company that provides online publishers the tools and service needed to significantly increase revenue and better manage their advertising inventory, announced that United Online, Inc. (Nasdaq: UNTD) has implemented PubMatic’s solution to help manage non-guaranteed ad inventory and revenue. United Online is a leading provider of consumer products and services over the Internet, with properties such as FTD, Classmates, MyPoints, NetZero and Juno, and Adcurate, its verified audience advertising platform business which launched last year.

PubMatic enables United Online’s ad operations team to better manage ad revenue generated from United Online’s display ad impressions. The PubMatic platform helps maximize the value of United Online’s non-guaranteed inventory by providing optimization systems for non-guaranteed ad campaigns. PubMatic accomplishes this through advanced integrations with third party ad providers that allow for more efficient and effective use of ad impressions. This approach also helps connect United Online inventory to real-time bidding systems employed by demand-side platforms and ad agencies.

“Considering our extensive reach and scale and the efficiency of our existing operations, PubMatic’s optimization technology and client services team offers a great fit for us in a quickly evolving market so that we can also focus on building the other aspects of our ad business, like our verified audience platform, Adcurate,” said Jeremy E. Helfand, President of United Online’s Media Group.

PubMatic’s real-time technology decides which sales channel can best monetize every ad impression for the Web’s premium publishers and then dynamically routes those impressions to the highest paying source, whether it is an ad network, an ad exchange, a demand-side platform, or an ad sold by the publisher directly.

United Online’s brands have attracted a large online audience that includes more than 60 million registered accounts. The company’s offerings include its online social networking service, Classmates®, its online loyalty marketing service, MyPoints®, Internet access and email services under the NetZero® and Juno® brands, FTD®, a leading provider of floral related products and services, and Adcurate, a verified audience platform.

“The online publishing community is undergoing major changes in business models but one thing that remains constant is the significance of online advertising revenue in supporting the publishing industry. Whether it’s premium sponsorship, video, or non-guaranteed display, smart publishers are applying strategy and technology to maximize ad revenue,” said Rajeev Goel, PubMatic Co-Founder and CEO. “Publishers need a trusted partner that they can rely on to serve their needs and invest in technology on their behalf.”

About PubMatic

PubMatic’s ( ad monetization and management solution combines impression-level ad auction technology, the most comprehensive brand protection tools, and enterprise ad operations support to give the Web’s premium publishers the most control over their revenue and brand. Some of the world’s most respected online publishers have chosen to work with PubMatic, including The Huffington Post, eBay, TV Guide, and the majority of the comScore Top 10.

Privately held PubMatic is backed by Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the US, Europe, and Asia.

About United Online

United Online, Inc. (Nasdaq: UNTD) is a leading provider of consumer products and services over the Internet, where the company’s brands have attracted a large online audience that includes more than 60 million registered consumer accounts. The company’s floral and related offerings include products and services for consumers and retail florists, as well as for other retail locations offering floral products and services, in the U.S., Canada, the United Kingdom, and the Republic of Ireland. The floral business utilizes the highly recognized FTD ( and Interflora ( brands, both supported by the Mercury Man logo that is displayed in more than 40,000 retail floral shops worldwide. The company’s Classmates Media services include online social networking ( and online loyalty marketing ( in North America. Classmates Media also operates online social networking Web sites in a number of European countries. The company’s Communications services include value-priced Internet access and email provided by NetZero ( and Juno (

Headquartered in Woodland Hills, CA, United Online operates through a global network of locations in the U.S., Canada, the United Kingdom, Germany, and India. More information about United Online is available on the company’s Web site located at: (