Largest Private PPC Network Opens the Web’s Premier Destination for Online Advertising
ad:tech San Francisco
SHERMAN OAKS, Calif. & SAN FRANCISCO – At ad:tech San Francisco, the world’s largest privately-held PPC search network, ABCSearch, an Internext Media Corp. company, announced the acquisition of Advertise.com. As of today, all ABCSearch solutions will be transitioned under the Advertise.com, Inc. brand. Advertise.com aims to provide marketers with a one-stop-shop for all of their digital marketing needs, while reaching a wider audience through premium traffic sources and an exclusive publisher network. Advertise.com will serve as a larger online advertising solution offering multiple integrated programs, including PPC, contextual targeting, and display ads.
This strategic business move will provide the online advertising community with a valuable new tool that maximizes their ad spend. Advertise.com is built on the foundation of ABCSearch’s established network of publishers and partners cultivated since 2001. For advertisers, this means exposure through more than 325 million daily searches, which equates to 10 billion impressions per month [1]. Publishers benefit from tested monetization tools and technology that enhances the user experience and maximizes conversions.
“I believe that online advertising needs a new approach,” said Daniel Yomtobian, founder and CEO of Advertise.com. According to Yomtobian, advertisers and publishers have so many choices—some work, while others definitely do not. “The current model does not provide advertisers enough ROI. We launched Advertise.com to provide advertisers and publishers a new value proposition—effective, affordable, and easy-to-use advertising campaigns all under one roof. We are committed to our motto: ‘online marketing made easy’.”
Advertise.com provides the most comprehensive array of services for both advertisers and publishers.
FOR ADVERTISERS:
Advertise.com provides a wide range of benefits, including:
* Alternative traffic channels that deliver lower costs per click
* Unique network transparency for easy optimization
* Geo-targeting for national and local campaigns
* Fast and easy management with real-time reporting
* Flexible bidding to get results
* Advanced fraud protection around-the-clock
* Customer support from industry experts
Advertise.com gives advertisers the power to boost online marketing efforts with both search and display ad campaigns. By accessing the Advertise.com network of exclusive search and content publishers, marketers take advantage of a solution that achieves their strategic goals while costing significantly less than other search-and-display providers. A search-and-display combination is a powerful one-two punch. Emerging industry research suggests this type of integrated effort boosts significantly not only brand awareness, but customer engagement and sales conversion as well.
FOR PUBLISHERS:
Publishers looking to monetize their unique monthly visitors are in a great position to generate ongoing revenue, but traditional advertiser/publisher models limit much of a publisher’s options with topics such as branding a CPC split. An Advertise.com partnership offers significant benefits, including:
* Competitive revenue sharing for higher profits
* Reliable demand from search and display advertisers
* Contextual banner and in-page ad technology
* Easy-to-implement search tools
* Special options for highly ranked sites
* Daily revenue reports
* Prompt payments
Advertise.com provides publishers with a competitive revenue-sharing structure helping them turn traffic into profits with some of the highest revenues of any search-and-display advertising platform. Advertisers’ feeds are optimized to ensure neither their or a publisher’s brands are watered down with irrelevant matches. For quality, Advertise.com processes all incoming traffic for quality and requires the majority of its traffic to come from the United States, Canada, and Western Europe, eliminating many sources of click fraud and other PPC problems.
“We’re excited to re-introduce value in the online advertising industry with the launch of Advertise.com,” continued Yomtobian. “This is a sea-change in the way brands generate paid visibility on the web, and how ad publishers are compensated for their work in creating an audience. As we launch today, we’re looking forward to bringing even more innovative services to the industry through Advertise.com.”
ABOUT ADVERTISE.COM
Advertise.com is a premier platform for search and display marketing that enables advertisers to reach a wider audience through our exclusive network of search engines and publisher properties. We have been leading the charge in online advertising since 2001, connecting thousands of advertisers with millions of consumers every day – now delivering more than 10 billion ad impressions each month. [1]
Offering a range of high-quality pay-per-click advertising, contextual targeting, and banner ad opportunities, Advertise.com is focused on providing the most effective, most affordable, and easiest-to-use search-and-display advertising platform in the industry.
[1] Advertise.com Metrics Impression Count, March 2009
