Vejay Lalla, Partner in the Digital Media, Technology & Privacy Group at Davis & Gilbert; John Montgomery, COO, GroupM Interaction North America; and, Michael Kelly, Sr. Media & Consumer Communications Manager, American Licorice Company to Headline Joint Keynote Session on Ad Fraud
DALLAS – ad:tech San Francisco 2015, the longest-running digital marketing event in the industry, has announced a joint keynote session titled, “(Un)Truth in Advertising” featuring Vejay Lalla, partner in the digital media, technology & privacy group at Davis & Gilbert; John Montgomery, COO, GroupM Interaction North America; and, Michael Kelly, senior media & consumer communications manager, American Licorice Company on May 21 at 12 p.m. This discussion will arm attendees with the tools to solve the digital publishing dilemma many marketers face – how to understand exactly who is looking at your brand’s digital ads and combat digital ad fraud.
“As marketers, we are constantly reminding ourselves and our clients to be genuine in every communication we have, making it extremely frustrating to learn when the digital ads we so carefully craft are not going to the right people, or worse, are reported as going to our target audiences but really aren’t thanks to ad bots,” said Kimberly Dunn, marketing director for ad:tech. “This session directly addresses the many ways bots are deflecting your dollars to their accounts, what steps the digital marketing industry is taking to prevent ad fraud and the top ways you can protect this from happening to your brand. This is one session attendees will absolutely not want to miss.”
As partner in the Digital Media, Technology & Privacy group of Davis & Gilbert, Vejay Lalla provides expert counsel on a range of digital media and technology matters including, but not limited to: privacy and publicity rights, behavioral targeting, data security issues, native advertising, endorsements, false advertising and intellectual property issues. Lalla has also been recognized by The Legal 500 U.S. 2013 for his knowledge in the area of advertising and marketing. With nearly 30 years of experience in the advertising industry, John Montgomery leads the digital data strategy, innovation and policy efforts for GroupM. He is seen as one of the industry’s top digital innovators and speaks regularly on issues such as programmatic buying, data strategy and privacy. Montgomery has represented the advertising industry to the U.S. Senate Commerce Committee and is on the Internet steering committee for the World Economic Forum. Michael Kelly oversees all aspects of media and communications at American Licorice Company, including advertising, social media, mobile marketing and public relations. Kelly also currently serves as chair of the ANA Media Leadership Committee – West Coast Chapter.
The two-day ad:tech San Francisco event will take place on May 20-21, 2015, and will feature other industry-leading keynote speakers, an expo floor showcasing more than 200+ of the latest solution providers and a packed conference agenda led by world-renowned marketers from top brands and agencies. The final keynote speakers will be announced in the coming weeks.
More Information:
- For more information and details on this year’s keynote sessions, visit: http://www.ad-tech.com/sf/Content/Keynotes/5_9/
- For more information on ad:tech, visit: http://www.ad-tech.com/sf/Content/Welcome
- To register for ad:tech San Francisco 2015, visit: http://www.ad-tech.com/sf/Content/Register/3/
- For more information on the expo floor features, visit: http://www.ad-tech.com/sf/Content/Expo/4/
- For more information on the conference program agenda, visit: http://www.ad-tech.com/sf/sessions
- Follow @adtech on Twitter and join the conversation using #adtechSF
About ad:tech:
ad:tech is a conference and exhibition where the marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to address key industry challenges and opportunities. Several annual events around the world focus on top-notch education through keynote speakers, topic-driven panels and workshops as well as showcase the latest products and services to help deepen understanding and create new ideas that will drive business forward. Attendees leave ad:tech with the tools and techniques they need to compete in an ever-changing marketplace. For more information, visit www.ad-tech.com.
ad:tech is owned by dmg events, which was founded in 1989 and now organizes over 80 events in 25 countries each year. Headquartered in Stamford, Conn., it is currently active in North America, the Middle East, North Africa, Europe, Asia and Australia, employing more than 300 staff. dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc, one of the largest media companies in the United Kingdom. For more information on dmg events, visit www.dmgevents.com.
via BusinessWire
