Rubicon onDemand Gives Ad Networks, Publishers’ Direct Sales Teams and Audience Sales Representatives Instant Access to the Web’s Best Premium Inventory
LOS ANGELES – the Rubicon Project, an Internet advertising technology company that pioneered Ad Network Optimization, is now automating the buying of online ad inventory with Rubicon onDemand, an easier way for ad networks, publishers’ direct sales teams and audience sales representatives to fulfill their advertisers’ campaigns with Rubicon Certified Inventory™ targeted by audience segment.
Rubicon onDemand gives buyers instant access to over 500 million global users and 40 billion monthly impressions. Orders can be quickly tailored to achieve precise audience targeting across Rubicon Certified Inventory™. As audience specifications are selected, the number of impressions of relevant inventory is dynamically displayed, enabling buyers to execute orders in minutes instead of hours.
Buys can be tailored by user demographic (age/income/gender) and geographic location (to the DMA level), as well as by contextual and behavioral segment. Much of this inventory is exclusively available through the Rubicon Project; many of the publishers connected to Rubicon onDemand have not previously made inventory available directly to ad networks or audience sales representatives for campaigns.
“The process to date has been too manual. Ad networks and other resellers interested in premium publisher inventory shouldn’t have to wait for days to complete a campaign order. This is the digital age – it’s time for the buying process to be online and automated,” said Frank Addante, CEO and Founder. “Rubicon onDemand lets buyers leverage the massive volume of premium publisher inventory (nearly 200 billion ads optimized to date), and the data intelligence within the Rubicon Project’s infrastructure, to place deals faster, better service their customers and ultimately make more money.”
Today more than 1,500 premium Web publishers rely on the Rubicon Project for ad revenue optimization; the global reach of these sites totals 500 million uniques, ensuring advertisers reach a broader range of sites, content and audience. The Rubicon Certified Inventory™ program provides independent verification of this inventory to ensure safety and accuracy for ad networks and their agencies and advertisers’ customers.
“onDemand gives me quick accurate access. It’s the most resourceful platform to layer multiple audience segments across multiple channels and site specifics in order to produce the most efficient media plan for my advertiser clients,” said Tim Lane, Founder of JATO Media, and an exclusive reseller of Rubicon Project Certified Inventory.
Benefits of Rubicon OnDemand:
* Reach more than 500 million unique users worldwide and 40 billion impressions
* Access thousands of the Web’s largest premium publishers in one place
* Target users from hundreds of audience and behavioral segments
* Assure the right impression is delivered to the right audience, every time
* Execute deals on the Web’s top sites 24/7 – instant inventory/audience search and digital IOs let you move fast
* Leverage hundreds of premium websites exclusively through Rubicon onDemand – previously unavailable for ad network or exchange campaigns
* Focus your time and resources on your clients – top advertising brands
* Strict quality standards ensures advertisers’ brands are protected
* Exceed performance demands and maximize revenue
“PopularMedia is all about driving high impact ad campaigns that play up the social aspects of a brand,” said Jim Calhoun, CEO of PopularMedia, Inc. “To be successful, you need to know your audience and how to engage them. onDemand delivers the audience targeting we need to compliment our Influencer Ads® product to create high-quality engagement for the media buyers and advertisers we work with.”
To watch a demo and learn more about Rubicon onDemand visit: http://www.rubiconproject.com/networks.
About the Rubicon Project
Based in Los Angeles, the Rubicon Project launched in 2007 and set on a mission to automate the $65 billion global online advertising industry. Responding to one of the largest problems plaguing website publishers today – monetizing ad space that goes unsold (as much as 70 – 80 percent) across a fast-growing number of global ad networks – the Rubicon Project pioneered the category of Ad Network Optimization (ANO). Backed by $33 million in funding from Clearstone Venture Partners, Mayfield Fund, and IDG Ventures, the Rubicon Project developed its patent-pending Smart Matching™ technology, which uses billions of pieces of proprietary market data to match each publisher ad impression to the best money-making opportunities from ad networks.
The company serves more than 1500 premium customers (publishers like Gannett, Salon, Washington Post/Newsweek Interactive and American Greetings) by optimizing more than 40 billion ads each month across hundreds of demand sources. Reaching more than 500 million unique Internet users, the Rubicon Project is one of the largest sources of ad inventory and reach on the Internet and the preferred source of targeted, audience-segmented inventory for ad networks and other resellers, many exclusive, around the world. The unique combination of demand optimization and SmartMatch™ technology drives revenue lift ranging from 30-300% for the Rubicon Project’s customers.
