MarketTools:
WHAT:
Join John Ouren, executive vice president and general manager of panels and communities at MarketTools, as he moderates a roundtable discussion with Steve Schwartz, group research business manager at Microsoft, and other industry thought leaders as they discuss what sample quality actually means and how to achieve it.
Attend this webcast and learn from the experts how to:
— Define and demand sample quality from providers;
— Achieve sample quality with every project;
— Determine what impact poor sample quality has on research and decision-making.
WHEN:
Tuesday, May 5, 2009, at 10:00 a.m. PDT/12:00 p.m. CDT/1:00 p.m. EDT.
WHERE:
To register for this webcast, please visit: https://cc.readytalk.com/cc/schedule/display.do?udc=uhj9jpjwrdu1.
WHY:
The issue of sample quality has reached a boiling point. Researchers are now keenly aware of the high degree of overlap across popular online panels. However, duplicate panelists aren’t the only problem the industry faces. Recent research from MarketTools shows that approximately 24 percent of panelists are not who they say they are.
As a result, it’s no longer a question of whether we have a problem with sample quality. The issue now is how to understand and deal with sample quality in order to protect the integrity of research and ensure confidence in the business decisions researchers and executives make based on survey data. This webcast will discuss how researchers can do just that.
About MarketTools
MarketTools is the leading provider of Customer Insight Management solutions for the world’s market leaders. Through a unique combination of best-in-class insight and feedback platforms, quality-assured global panels and research innovation, MarketTools enables companies to innovate and identify new opportunities, optimize product success and build customer loyalty. As the first company to make online surveys widely available on the web, MarketTools continues its market-leading position by providing the broadest range of powerful, accurate and integrated customer insight technologies that empower companies to become the most customer-centric organizations in their industries. MarketTools’ premier portfolio of technology-based insight brands includes MarketTools.com,™ Zoomerang,™ CustomerSat,™ TrueSample,™ and ZoomPanel.™
MarketTools is a privately held company with corporate headquarters in San Francisco and European headquarters in London. For more information, please visit: www.markettools.com.
