NEW YORK – Today at 1:30 p.m. EDT, VideoEgg, Inc., new kind of rich media ad network, will host an industry event, Seven Minutes to Reinvent the Internet, during which seven leading advertising visionaries will have just seven minutes to present a case for what they’d do to make the Internet work better for brand advertisers. Hosted by Randall Rothenberg, president & CEO of the Interactive Advertising Bureau, the event will be streamed live online to allow for Internet audience participation.
* When: Wednesday, May 6, 2009, 1:30 p.m. – 3:30 p.m. Eastern Daylight Time, with live presentations starting at 2:00 p.m. Eastern Daylight Time.
* Where: The event will be streamed live online at 7minutestoreinventtheinternet.com
* Who: Brand marketers, media executives, advertising agency representatives, new media and journalists, industry analysts, technology insiders (participants listed below)
* For more information and to watch the live webcast, visit the 7×7 event website
“Never have the opportunities for creativity in advertising been greater,” said Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB). “Interactivity allows for a level of literal, physical engagement with consumers that simply was not possible in an era of one-way media. That means we’ve got to break the habits we fell into during the Analog Century, and rethink and redesign the way we inform, entertain and advertise. And what could be a more enjoyable way to do that than to get a bunch of media thought leaders in a room, ask them to throw caution to the wind and put their ideas on stage for the rest of us to judge?”
Side-stepping the usual lightweight panel banter, seven leading executives have seven minutes each to put their best ideas forward about what’s possible for the future:
* Ty Montague, Chief Creative Officer, Co-President, JWT North America
* Rishad Tobaccowala, CEO, Denuo
* Troy Young, CMO, VideoEgg, Inc.
* Rob Norman, CEO, GroupM Interaction Worldwide
* Michael Lebowitz, CEO, Big Spaceship
* Bob Garfield, pundit, NPR Radio, AdAge, author
* Matt Freeman, CEO, Betawave Corporation
Insightful commentary provided by an all-star panel of industry insiders:
* Patrick Keane, CEO, Associated Content, Inc.
* Colleen DeCourcy, Chief Digital Officer, TBWA Worldwide
* Quentin George, Chief Digital Officer, Mediabrands
The Internet audience is encouraged to watch the event while it’s streamed live online at the event website, 7minutestoreinventtheinternet.com. Viewers can give props to their favorite presenters in real time via integrated Twitter functionality on the 7×7 site or directly on Twitter with #7minutes. Following the event, each presentation will be made available online at the 7×7 website for later viewing and download to iPod and desktop.
In conjunction with Seven Minutes to Reinvent the Internet, VideoEgg today announced AttentionRank™, an innovative ad delivery approach to optimize the placement of brand advertising and maximize user attention and engagement. Re-evaluating media not on an impression basis but on its ability to capture attention, AttentionRank enables VideoEgg to understand where to place brand messages to capture user attention, increasing the time users spend with an advertiser’s content by an average of 15 percent. For more information, including an overview and FAQs, please visit: http://www.videoegg.com/attentionrank.
Seven Minutes to Reinvent the Internet follows on the heels of the widely successfully VideoEgg-hosted Engagement Debate and once again delivers broad insights about what isn’t working and what the future could be from people who are leading the industry forward.
About VideoEgg, Inc.
VideoEgg is a new kind of rich media advertising network that guarantees brand engagement. The network is composed of over 100 million uniques across more than 400 leading video, gaming and social network sites as well as social applications, bringing outstanding consumer reach and engagement to its advertising partners. An advertising innovator, VideoEgg was the first to commercialize interactive advertising overlays onto video, an approach that is being widely adopted by the industry. Founded in 2005 and based in San Francisco, with offices across North America, in the UK and Australia, the company is privately held and backed by August Capital, First Round Capital, Maveron, WPP and Focus Ventures. For more information on VideoEgg, please visit http://www.videoegg.com.
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