Hulu Continues Ascent in U.S. Online Video Market, Breaking Into Top 3 Properties by Videos Viewed for First Time in March

Ad Operations OnlineAverage U.S. Viewer Watched 5.5 Hours of Online Video During the Month,

According to comScore Video Metrix

RESTON, VA – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today released March 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 14.5 billion online videos during the month, representing an increase of 11 percent versus February.



Google Sites Accounts for 41 Percent of U.S. Online Video Market

In March, Google Sites once again ranked as the top U.S. video property with 5.9 billion videos viewed (40.9 percent online video market share), with YouTube.com accounting for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 437 million videos (3.0 percent), followed by Hulu with 380 million (2.6 percent) and Yahoo! Sites with 335 million (2.3 percent). March represented the first time Hulu has cracked the top three in the ranking of videos viewed.

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Top U.S. Online Video Properties* by Videos Viewed

March 2009

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property                   Videos          Share (%) of
(000)             Videos

Total Internet           14,468,345           100.0

Google Sites              5,919,530            40.9

Fox Interactive Media       437,098             3.0

Hulu                        380,102             2.6

Yahoo! Sites                334,724             2.3

Microsoft Sites             288,239             2.0

Viacom Digital              277,753             1.9

CBS Interactive             191,686             1.3

Turner Network              167,323             1.2

Disney Online               125,248             0.9

AOL LLC                     105,237             0.7
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*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Google Sites Eclipses 100 Million Viewer Threshold Once Again

Nearly 150 million U.S. Internet users watched an average of 97 videos per viewer in March. Google Sites eclipsed the 100 million online video viewer threshold once again, after first achieving the milestone in December 2008. Fox Interactive ranked second with 55.2 million viewers, followed by Yahoo! Sites (42.5 million) and Hulu (41.6 million).

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Top U.S. Online Video Properties* by Unique Viewers

March 2009

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property                   Unique Viewers       Average Videos
(000)              per Viewer

Total Internet                149,410                96.8

Google Sites                  100,382                59.0

Fox Interactive Media          55,156                 7.9

Yahoo! Sites                   42,524                 7.9

Hulu                           41,564                 9.1

CBS Interactive                35,400                 5.4

Microsoft Sites                32,194                 9.0

Viacom Digital                 27,168                10.2

AOL LLC                        22,349                 4.7

Turner Network                 19,644                 8.5

Disney Online                  12,965                 9.7
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*Rankings based on video content sites; excludes video server networks.  Online video includes both streaming and progressive download video.

Other notable findings from March 2009 include:
77.8 percent of the total U.S. Internet audience viewed online video.
The average online video viewer watched 327 minutes of video, or nearly 5.5 hours.
99.7 million viewers watched 5.9 billion videos on YouTube.com (59.1 videos per viewer).
47.4 million viewers watched 349 million videos on MySpace.com (7.4 videos per viewer).
Hulu accounted for 2.6 percent of videos viewed, but 4.9 percent of all minutes spent watching online video.
The duration of the average online video was 3.4 minutes.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.