LEEDS, England – Search Laboratory Ltd has been appointed to manage the multilingual pay-per-click element of a pre-packaged service to help businesses trade internationally.
Partnering alongside Google, Royal Mail, HSBC and the Institute of Export to offer the new ‘Export Box’ package, Search Laboratory will provide the mechanism for businesses to drive traffic to their website and find new customers worldwide.
Search Laboratory’s Managing Director, Ian Harris, says: “A slow domestic market, a weak pound and the availability of grants make this an ideal time for companies to start trading internationally”.
Export Box has been developed by Applied Language Solutions and has been designed as an easy, low cost, low risk introduction to exporting products and services.
Dan Cobley, marketing director, Google, said: “Consumer behaviour is changing rapidly as people turn to the web to find products and services at the best value, especially when times are tough. The fantastic thing about the web is that anyone with a computer and an internet connection can tap into a global market from day one, opening up new revenue streams for their businesses. Export Adviser and Export Box will hopefully give SMEs a big helping hand as they look to export for the first time.”
Search Laboratory’s expertise is in developing multilingual pay-per-click campaigns including search phrases and landing pages, to attract customers who speak other languages. This is not as simple as translating search words into another language, since local and cultural differences mean that potential customers searching the Internet will often use key words that differ from literal translations. A French person searching for car hire, for example, will use a range of phrases not typical in English.
“The best translated version of a top keyword for an English campaign may not be a good keyword in a French campaign,” says Ian Harris.
Search Laboratory has developed pay-per-click and search engine optimisation (SEO) campaigns for a wide range of customers, including: Novell, Jet2, TSG and the Norwich and Peterborough Building Society.
