Guru Guide Immediately Available As eBook & Hardcopy; Clickable Also Announces Competition To Become The Next Guru
NEW YORK – Search marketing is difficult and complex, but now there’s help from an unexpected source: The Clickable Search Engine Marketing Gurus. These evangelists make their debut after one year of undercover service, helping struggling marketers tackle real-world search problems in popular online communities and on the Official Clickable Blog. To commemorate their unveiling, Clickable released a free anthology of their teachings, and launched the Clickable Community Forums.
The Guru Book
The Guru’s Guide To Better Search Engine Marketing is an anthology of practical tips and best practices that demystifies search and helps marketers succeed. Just like Clickable’s award-winning products, the Guru’s Guide is simple and accessible to beginners, yet equally valuable for advanced search-marketing professionals. The electronic version of the Guru’s Guide is available for free from Clickable, and the hardcopy version is available from LuLu.com for $9.99 (Amazon and Kindle versions available August 2009). Bloggers and reporters interested in reviewing the book may request a complimentary hardcopy.
The Guide is the result of hundreds of good deeds the Gurus have carried out with the marketing community. Key sections include: defining search-marketing strategy; writing effective ad copy; managing keywords and placements; geo-targeting; managing quality scores, bids and budgets; and structuring your accounts. Clickable will update the Guru’s Guide periodically to evolve with the dynamic search industry.
The Clickable Forums
Along with the Guru’s Guide, Clickable launched the Clickable Community Forums, where search marketers can get help and connect with one another, as well as the Clickable Gurus and product team. The Forums are filled with valuable questions and answers on search-marketing best practices, Clickable products and customer-support programs. Best of all, anybody can become a member and take advantage. Clickable customers will find that the Forums integrate seamlessly with their product experience.
Become The Next Clickable Guru: Contest
Clickable also announced its first contest to identify the next Clickable Guru. To enter, search-marketing professionals must submit samples of their best articles. Possible topics include: original spin on search-industry news, tactics for optimizing campaigns, or tips on building better keyword lists. There are many benefits to participating in the Guru program, including a stipend and influence on Clickable, one of the most exciting online advertising startups. Visit the Clickable Forums Guru Discussion for more information.
About The Clickable Gurus
Clickable assembled the Gurus in order to give back to the search-marketing community, as well as gain frontline insights that help Clickable make better search-management tools. The inaugural team of Clickable Gurus includes talented search experts from both within and outside of Clickable: Andrew Bernero, Hanny Hindi, Trace Johnson, Ehren Reilly and Tony Soric.
The Clickable Gurus uphold nine core principles:
* Be a trusted advisor
* Engage authentically
* Maintain a steady rhythm of good deeds
* Help marketers at all skill levels
* Offer simple solutions and objective advice
* Use real, personal profiles
* Always disclose affiliation with Clickable
* Never shill, but welcome newcomers to Clickable when appropriate
* Channel learning to help improve Clickable
“Developing products that make advertising simple requires connecting with customers and building a reputation as a trusted advisor,” said David S. Kidder, co-founder and CEO of Clickable. “Clickable’s Search Marketing Guru program is a core component of living up to that ideal. The Gurus help us engage with the marketplace and incorporate insights and transparency into everything we do and build.”
About Clickable
Clickable is a platform that makes online advertising simple, instant and profitable. It empowers beginners through professionals to maximize their advertising investment – from the first dollar to the millionth and beyond. Clickable makes you more efficient, effective and confident. That’s why customers often say: “Clickable is like having a trusted advisor always by your side ensuring success.” To learn more, visit www.clickable.com.
