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ExoClick Introduces CPM for Its Popular In-Stream Video Ad Format

Barcelona - ExoClick, the innovative ad company, has introduced the CPM payment model for its popular in-stream video ad format. This allows advertisers to...

S4M Extends Cost Per Incremental Visit (CPIV) Buying Model to the Offline World

NEW YORK – S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV)....

The AppNexus Marketplace Launches Guaranteed Views

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

Rethinking Advertising Metrics to Demonstrate Brand Value

The measurement of digital advertising has evolved at a much higher rate than standardised measurements. From using the cubit system as a measurement of...

AdTheorent Launches “Cost Per Incremental Visit” Ad-Pricing Model

Leveraging Industry Leading Machine Learning and Predictive Capabilities, Advertisers Pay Only for Ads That Yield Incremental Visits to Stores and other Advertiser Destinations NEW YORK...

Respondology Launches Groundbreaking Reply-Based Media Platform at Advertising Week

Media Company Uses AI to Engage with Consumers at Scale via Social Channels BOULDER, Colo. - Respondology, a patented new Cost-Per-Click (CPC) media platform that...

Revcontent Innovates with vCPM as a Monumental Shift in Industry Transparency

SARASOTA, Fla. - With innovation as a core value of Revcontent, the Revcontent team developed vCPM (viewable cost per thousand), a monumental shift in...

Content Capsule Technology Turns Banner Ads into Microsites, Creates More Engaging Healthcare Advertising Solutions

PRINCETON, N.J. - Marketing technology company NextWorks has introduced a new application of its Content CapsuleTM platform that allows healthcare brands to turn a...

TapInfluence Surpasses $1M in Monthly Influencer Payouts; Releases Influencer Marketing Benchmarks on Cost Per...

Data enables marketers to confidently invest in influencer marketing, predict campaign performance and prove ROI BOULDER, Colo. - TapInfluence, the only influencer marketing SaaS platform...

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