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CONSHOHOCKEN, Pa. -- eLocal today announced the acquisitions of Felix and CityGrid. @eLocal acquires Felix and CityGrid to expand its performance-based advertising platform for local, regional...

inPowered, the Pioneer of the Cost Per Engagement Model, Now Offering AI-Powered Dynamic Pricing to Dramatically Reduce the Cost for 15 Seconds of Engagement...

Barcelona - ExoClick, the innovative ad company, has introduced the CPM payment model for its popular in-stream video ad format. This allows advertisers to...

NEW YORK – S4M, an AdTech platform specialising in drive-to-store campaigns, is launching a brand new buying model – the Cost Per Incremental Visit (CPIV)....

-- New AppNexus Marketplace Product Enables Advertisers to Purchase 100% Viewable Inventory at Scale Across the Open Internet-- New York - AppNexus, the world’s leading...

The measurement of digital advertising has evolved at a much higher rate than standardised measurements. From using the cubit system as a measurement of...

Leveraging Industry Leading Machine Learning and Predictive Capabilities, Advertisers Pay Only for Ads That Yield Incremental Visits to Stores and other Advertiser Destinations NEW YORK...

Media Company Uses AI to Engage with Consumers at Scale via Social Channels BOULDER, Colo. - Respondology, a patented new Cost-Per-Click (CPC) media platform that...

SARASOTA, Fla. - With innovation as a core value of Revcontent, the Revcontent team developed vCPM (viewable cost per thousand), a monumental shift in...