DUBLIN – Research and Markets has announced the addition of the “Brazil – Media Industry Profile” report to their offering.
The Brazilian media industry is one of the most attractive media markets in the world. With its strong economic growth, large and growing urban population and high literacy rates, Brazil is one of the most exciting destinations for investment in the media segment.
This report provides a comprehensive overview of the Brazilian media market covering the market size and structure of each of the major segments (television, radio, newspapers, magazines, outdoor advertising, online media). It also includes detailed profiles of leading Brazil companies such as Globo and Abril.
Introduction These Country Profiles provide a comprehensive assessment of a country’s media industry. The profiles are an essential tool for media industry professionals and advisors seeking an up to date overview of the size, structure and competitive environment of a country’s media industry.
Contents The profiles contain: an economic and demographic country overview; historic and current adspend analysis by media; descriptions of the key industry segments such as television, newspapers, radio, magazines and online media. For each industry segment, there is market size and structure data including information on reach and usage for leading players and products.
Reasons to buy These profiles are ideal for customers seeking a comprehensive overview of the media industry in a particular country. They provide the customer with complete country analysis in a single report. Current customers include leading media companies, investment banks, consulting firms and private equity firms.
Customers include JP Morgan, Citibank, ChrysCapital, Egmont, Sony Corporation, Guardian Media Group, Dentsu, Eniro, Bain & Vo., KPMG, Morgan Stanley and Apax Partners.
Key Topics Covered:
COUNTRY PROFILE
Media Market Overview
Market Characteristics
Advertising Analysis
Television
Radio
Newspapers
Magazines
Outdoor Advertising
Telecoms Environment
Foreign Investment
Company Profiles
Editorial Abril Sa
Grupo Bandeirantes De Comunicacao
Organizaçoes Globo
Table of Figures
Companies Mentioned:
Editorial Abril Sa
Grupo Bandeirantes De Comunicacao
Organizaçoes Globo
For more information visit http://www.researchandmarkets.com/research/8a52b7/brazil_media_ind.
