Limited Edition Print Run of the Company’s New eBook, “The Link Economy and Why it Matters to Small and Growing Businesses,” Debuted at the San Jose Convention Center August 11-12
Search Engine Strategies San Jose 2009
SAN MATEO, Calif. – Yield Software (http://www.yieldsoftware.com) distributed a limited-edition print run of its new free eBook, “The Link Economy and Why It Matters to Small and Growing Businesses” from its booth at the annual Search Engine Strategies 2009 Conference & Expo, which runs August 11 and 12, 2009 at the San Jose Convention Center.
Addressing the concerns of business leaders who have limited or no experience with Web marketing, the new eBook provides an introduction to the Link Economy; the ways any business can plug in; and ways to best leverage Web marketing to expand business opportunities. Free downloads of the eBook are available at http://www.yieldsoftware.com/ebooks/linkeconomy.
Yield Software experts was also be on hand to demonstrate recent upgrades to its Yield Web Marketing Suite. By combining and automating the three key elements of search marketing – paid search, natural search and landing page optimization – within a single, secure system, the Yield Web Marketing Suite enables novice to advanced marketers to optimize campaigns on Google, Yahoo! Search and Microsoft’s Bing – all via a simple and user-friendly interface.
Recent upgrades and new features include:
– A new campaign creation wizard for businesses starting search engine advertising for the first time, which guides the creation of budgets; keyword lists, including suggested keywords; and text ads, including suggested copy points.
– New informational widgets added to the campaign overview Dashboard, including a new “What’s Yield done for me in the last 24 hours?” widget providing a snapshot of computational and transactional work system algorithms perform “under the hood.”
– Point-of-impact access to impressions, clicks, cost and conversions metrics, to make quick evaluation and performance reviews more convenient and robust.
– Complete support of Microsoft’s Bing.
Yield Software offers new subscribers a free 30-day trial. No downloads or systems integration work is required, and there are no contracts. Following the 30-day trial period, promotional pricing starts at $129 per month for up to one full year. For more information or to subscribe to the free 30-day trial, visit www.yieldsoftware.com/ses.
About Yield Software, Inc.
Yield Software develops powerful technology that automates, simplifies and integrates key Web marketing strategies. The Yield Web Marketing Suite is a secure, cloud-based system that relies on advanced algorithms and a simple, intuitive interface to optimize paid search, natural search, and landing pages for improved return on Web marketing investment. www.yieldsoftware.com
