Omnivex software used to manage extensive digital advertising network in British Columbia
CONCORD, Ontario – Omnivex Corporation, Microsoft Gold Certified Partner and provider of enterprise-class software for digital signage, announced that Lamar Advertising Co. (Nasdaq: LAMR) recently completed the next phase in their extensive network of digital signage on British Columbia’s Canada Line of commuter transit. The digital signage deployment features over 170 screens, in more than 40 locations on metro Vancouver’s TransLink public transit system, which includes ferries, buses, trains and subways.
Lamar’s Commuter Digital Network currently includes screens located on the Sky Train’s SeaBus, Expo, Millennium and West Coast Express transportation lines. This new phase of the deployment is on the recently opened Canada Line, predicted to be one of busiest regularly traveled public transportation routes in Canada, with an estimated 100,000 commuters daily. The Canada Line connects Vancouver, Richmond and Vancouver’s International Airport, which will be a main line of transportation during the upcoming 2010 Winter Olympics. The network is used to entertain and inform commuters with transit information, advertising, news, weather and sports highlights. “We now have Canada’s only full system rapid transit network, the Lamar Commuter Digital Network,” said Byron Montgomery, Lamar’s vice president and general manager. The entire system is managed remotely using Omnivex software.
A unique feature of the system is that it has real-time emergency messaging capabilities to instantly notify passengers. While Lamar manages the regularly scheduled content on the screens, the Transit Authority has the ability to post alerts and service announcements to the desired screens. “Using Omnivex software, different levels of notifications can be sent to any of the screens remotely by the various operational units within the Transit Authority, such as the police, fire or service departments, without Lamar’s involvement,” said Montgomery.
Omnivex Certified Partner, CONTI, a full service audio visual system integrator, has been involved with the implementation of the network since it first began in 2007. “We were contacted by Lamar early on to provide a turnkey digital signage solution including hardware, software, system design, installation and services,” said Colby Harder, President of CONTI. “We felt that Omnivex software was the only platform capable of meeting Lamar’s needs associated with managing such a large advertising network,” said Harder. By the time the 2010 Olympic Games and Paralympic Games commence in Vancouver in February 2010, Lamar expects to have screens on every platform and in every station of Vancouver’s public transportation routes. “With the Olympics coming up, it will be an absolute home run for advertisers,” said Montgomery proudly.
About Lamar Advertising
Founded in 1902, Lamar currently operates over 150 outdoor advertising companies in more than 40 states and Puerto Rico. Lamar has over 70 transit franchises that reach driving audiences across the United States, Canada and Puerto Rico through billboards, digital billboards, bus shelters, benches and buses. Located in Burnaby, British Columbia, Lamar Transit Advertising has a contract with BC Transit, the authority serving Vancouver, Victoria and more than 30 smaller municipal systems in British Columbia that runs through 2020. For more information, visit www.lamar.com.
About CONTI
CONTI Electronics Ltd. was founded in 1973 and has grown into a multifaceted service organization that provides a complete range of specialized, integrated audiovisual solutions for corporate and institutional clients. CONTI’s mission is to enhance client profitability through the use of audio and video communication tools, including digital signage. For more information, visit www.conti.ca.
About Omnivex Corporation
Founded in 1991, Omnivex Corporation develops software for the management of digital signage networks. Omnivex software is used by thousands of customers, including many Fortune 500 companies, to manage all aspects of digital signage, including content management, real-time data acquisition and distribution, and remote device monitoring and management. Omnivex and our customers have been recognized with numerous awards for excellence. For more information, visit www.omnivex.com.
