MARINA DEL REY, Calif. – China Youth Media, Inc. (OTCBB:CHYU), a China focused youth marketing and media company, announced that its wholly owned subsidiary Youth Media (Hong Kong) Limited has entered into an advertising sales agreement with Oceans Sports and Entertainment Marketing Ltd (Oceans), a China-based global sports marketing and sponsorship company whose clients have included Nike, Adidas, Panasonic, Sony, Toshiba, FedEx, Nikon, Canon and Hyundai. A full service agency, Oceans has also managed high-profile international sports associations such as the NBA, MLB, FIFA and Manchester United.
Under the agreement, Oceans has been appointed the exclusive agent for sponsorship and advertising sales on the Koobee Eurosoccer Channel. Koobee, China Youth Media’s Intranet Television Network and media portal, delivers TV-quality content and advertising directly to China’s 30 million plus college students on a dedicated network targeted to campuses nationwide. Koobee is the exclusive online distributor of the entire 2009-2010 season of the English Premier League (EPL) to the campus network. As the world’s most watched sporting league, the EPL attracts more fans in China than any other foreign sport, and China Youth Media offers this high-demand content free on an ad supported basis through its Koobee Eurosoccer Channel.
“We are extremely pleased to be representing the Koobee Eurosoccer Channel and working with China Youth Media,” commented Shoto Zhu, CEO of Oceans Sports and Entertainment Marketing Ltd. “Koobee provides direct and preferred access to a targeted demographic within some of the most popular sports content available, a powerful online ad solution that we believe will give our advertising clients a valuable opportunity to penetrate the world’s largest youth market and build a loyal following.”
“Oceans is a strong and proven sports marketing agency that we expect will bring global brands to our Koobee platform,” commented Jay Rifkin, China Youth Media’s CEO. “In turn, Koobee’s TV-style entertainment and effective ad tracking offer advertisers the impact of TV with the ROI of the Internet, a compelling combination during a time when brands are increasingly drawn to more measurable ad campaigns.”
About China Youth Media, Inc.
China Youth Media, Inc. (OTCBB:CHYU) is a China focused youth marketing and media company whose business is to deliver advertising and content to one of the most sought after and fastest growing demographics in the world. Through its wholly owned subsidiary Youth Media (Hong Kong) Limited, CHYU has secured contracts with a term of 20 plus 10 years that provide exclusive rights from the Chinese government controlled corporation, China Youth Interactive, which uniquely position CHYU to market to China’s massive student population with preferred access online, on campus and on mobile. CHYU currently targets China’s campus-based college students, who total more than 30 million and make up a key segment of the largest youth market in the world. For more information, please visit http://www.chinayouthmedia.com.
About Oceans Sports and Entertainment Marketing Ltd
Oceans Sports and Entertainment Marketing Ltd is a China based global Sports Sponsorship Management, Sports Property Management and Sports Media Content Management Company founded in 2006. Oceans has supplied high-quality service to various event sponsors, including Panasonic, Sony, Canon, FedEx, Asics, Nikon, Tencent, Toshiba, Air Emirates, Hyundai, Nike, Kappa, Adidas, and ERKE. Oceans has also managed high-profile sports associations and athletes, including FIFA, Manchester United, NBA, MLB, China FA, and CBO.
