MARINA DEL REY, Calif. – China Youth Media, Inc. (OTCBB:CHYU), a China focused youth marketing and media company, announced that its Koobee Network has launched an advertising campaign for the athletic footwear company Converse, a subsidiary of the world’s leading athletic shoes and apparel company, Nike.
Koobee, China Youth Media’s Intranet Television Network and media portal, delivers TV-quality content and advertising directly to China’s 30 million plus college students on a dedicated network targeted to campuses nationwide.
The Converse ad campaign is running on Koobee’s recently launched MOGO Music Channel. Produced for and targeted specifically to China’s youth market, the ads feature a nationwide music competition sponsored by Converse that allows young music fans to interact with one of the most popular rock bands in China.
“We are very pleased to launch the Converse campaign on Koobee and expect it to become one of many to generate ad revenue for the company,” commented Jay Rifkin, China Youth Media’s CEO. “As more campaigns like this are sold, we believe that Koobee’s highly targeted youth platform will become premium ad inventory for major global brands.”
About China Youth Media, Inc.
China Youth Media, Inc. (OTCBB:CHYU) is a China focused youth marketing and media company whose business is to deliver advertising and content to one of the most sought after and fastest growing demographics in the world. Through its wholly owned subsidiary Youth Media (Hong Kong) Limited, CHYU has secured contracts with a term of 20 plus 10 years that provide exclusive rights from the Chinese government controlled corporation, China Youth Interactive, which uniquely position CHYU to market to China’s massive student population with preferred access online, on campus and on mobile. CHYU currently targets China’s campus-based college students, who total more than 30 million and make up a key segment of the largest youth market in the world. For more information, please visit http://www.chinayouthmedia.com.
