New platform boosts digital media efficiency by 30%
New York, New York —Doner announced a strategic partnership with Eyeblaster for its digital campaign management in a bid to more effectively harness the micro-targeting potential of digital media for its clients. The move coincides with the launch of MediaMind, the first agency-based solution built from the ground up. Eyeblaster unveiled MediaMind on Sept. 21 at OMMA Global in New York.
The Doner and Eyeblaster pact comes at a critical time as marketers move more of their media dollars online. The complexity of the business is accelerating daily and is fueled by changing publisher business models, creative with advanced consumer interactions, issues around data control, and overall, outdated solutions.
“Clients can’t afford to miss opportunities to reach their customers because the available technology isn’t moving fast enough to effectively use digital,” said Greg Clausen, executive VP–chief media officer at Doner.
“In our Eyeblaster beta, we saw a 30% efficiency improvement in digital media campaign management. We believe Eyeblaster’s MediaMind tool will give clients a competitive advantage.”
After more than two-and-a-half years of development, hundreds of agency interviews, and millions of dollars in R&D, MediaMind by Eyeblaster is the sole solution designed to simplify the process of digital campaigns and alleviate daily challenges for agencies to efficiently serve and manage campaigns globally.
“Our industry is choking on data, and that’s a problem when every day data is more and more central to our marketing strategy,” said Todd Riley, senior VP- digital media and integrated strategies at Doner. “Ad serving is the backbone of delivering messages to our consumers and Eyeblaster’s products allow us to better analyze performance and optimize in real-time. We’re both independent companies, and I love the fact that they can move so quickly and are pushing as hard as we are to find better solutions.”
“With Atlas and DoubleClick distracted by other endeavors, we see an opening in the market to focus exclusively on helping agencies provide more value to clients,” said Gal Trifon, CEO and Co-founder at Eyeblaster. “We wanted to build a platform that caters to agency needs and enables them to create and manage campaigns that scale with the complexity of today’s digital marketplace.”
“Creatives also are excited about the potential for their work to become more contextually relevant,” said Mr. Riley. “Eyeblaster’s Mac friendly development platforms along with automated content version tools solve the context problems as media gets more targeted and audiences more fragmented.”
For more information on MediaMind by Eyeblaster, visit www.eyeblaster.com.
About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMind, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that simplify campaign process, enable cross channel analytics, and streamline integration with other technology components. Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide. This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics. The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video and rich media.
In 2008, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 7,000 brands serving approximately 2700 agencies across over 3,600 global web publishers in 45 countries worldwide. Learn more at: http://www.eyeblaster.com.
About Doner
Doner, based in Southfield, Mich., is the largest independently owned advertising agency in the world, with approximately $2 billion in combined billings. The agency has offices throughout North America, as well as in London, and does business in more than 30 countries for clients including Mazda, The UPS Stores, The Coca-Cola Co., Serta, ADT, Choice Hotels International and HGTV. A full-service, performance driven agency, Doner focuses on creating ideas that will have a demonstrable impact on its clients’ business. For more information, visit www.donerus.com.
