MediaWhiz Bolsters Management Team, Strengthens Leadership Position in Online Performance Marketing Industry

Gerry Bavaro and Mitch Tuch Joining MediaWhiz Bring Significant Hands-on Expertise in Search Marketing and Data Acquisition Fields, Respectively

NEW YORK – MediaWhiz (, a leading performance-based online marketing company announced that it has strengthened its management team and client service offerings with the executive appointments of Gerry Bavaro and Mitch Tuch. These appointments reinforce MediaWhiz’s continued commitment to providing clients with results-driven services designed to improve their Marketing ROI.

In his new role as SVP, General Manager of Search Marketing services, Gerry Bavaro will oversee the development and growth of MediaWhiz’s search engine marketing products and services including: paid search, search engine optimization, link building, online reputation management and social media. Bavaro will also drive integration with other media channels in strategic planning and cross channel optimization that achieves maximum ROI for MediaWhiz clients by leveraging technology and advanced approaches to real-time bidding, analysis, and client management.

“Gerry’s senior management experience and proven track record will be integral to MediaWhiz’s continued success in redefining performance marketing and maximizing marketing ROI for clients,” said Jonathan Shapiro, CEO of MediaWhiz. “Search marketing is vital to our full suite of integrated performance marketing services because of its ability to drive results, and because companies are finding search increasingly complex to manage. We are very excited to have Gerry, a true search marketing industry leader, on our team developing advanced strategies that can help our clients succeed.”

As General Manager of Data Acquisition, Mitch Tuch will lead the co-registration advertising services area of MediaWhiz. His team will consult with the industry’s largest advertisers to strategically optimize their programs and will be responsible for all aspects of lead generation, including sales and distribution activities, across our portfolio of advertisers.

“We are thrilled to have someone with Mitch’s experience and track record joining the MediaWhiz team,” said CEO Shapiro. “We expect Mitch’s expertise and approach of ongoing, data-driven optimization and improvement to help our clients start conversations that turn into more high quality customers.”

Prior to MediaWhiz, Bavaro was Executive Vice President at Didit, a leading search engine marketing agency. During his five year tenure, he grew Didit’s operations from technology provider to highly strategic, search marketing agency focused on client ROI which increased company revenue by over 1,000% and solidified long-term relationships with clients including J Jill, Brookstone, New York & Company and Getty Images. Prior to Didit, Bavaro was an Account Director at AGENCY.COM where he managed interactive strategy and website development projects for Fortune 500 clients including British Airways, Blue Cross & Blue Shield and MetLife. He began his career in social/viral marketing, managing campaigns for Sony PlayStation and major music artists for A.D.D. Marketing, a pioneer in alternative marketing. Bavaro is a frequent contributor to search engine marketing industry publications, including MediaPost, DM News, and Internet Retailer, and speaks often at events.

Tuch joins MediaWhiz with over twenty years experience, and more than ten years specifically in online marketing. With his extensive experience with customer relationship management (CRM), loyalty marketing and branding initiatives, Tuch has developed programs for several Fortune 100 companies, including consumer packaged goods (CPG), pharmaceuticals, health and wellness, direct marketers and research. Tuch previously held senior management positions at Permission Data, Upromise, Q-Interactive and Catalina Marketing.

About MediaWhiz

Founded in 2001, MediaWhiz, one of the pioneers of performance marketing, has grown steadily to become an industry leader in the online marketing space. MediaWhiz combines five primary results-driven services: Lead Generation, Email Marketing, Affiliate Marketing, Display Advertising, and Search Marketing into performance marketing programs that generate more high quality customers for its clients. More than 3,000 advertisers across dozens of verticals leverage the innovative solutions and online advertising expertise of MediaWhiz to improve their performance and ROI. The MediaWhiz advertising network consists of over 30,000 top online publishers, who leverage MediaWhiz to maximize the profitability of their Web traffic. MediaWhiz has approximately 140 employees between offices in New York (corporate headquarters) and Ft. Lauderdale.

In 2008, MediaWhiz was recognized by Inc. Magazine as one of the Fastest Growing Private Companies in America and, in 2007, two MediaWhiz executives were chosen as finalists for the Ernst & Young Entrepreneur of the Year 2007® Awards. For additional information, please visit us at, or call 888-866-WHIZ.