MSA is Selected to Introduce 888-SUB-TO-GO in Washington, D.C. Catering & Delivery Pilot Program
BOCA RATON, Fla. – UDS Group, Inc. (Pink Sheets:UDSG) announced that the company has retained MSA/Market Smart Advertising to spearhead the introductory marketing campaign for 888-SUB-TO-GO, and SUBWAY® Catering & Delivery. Durham, N.C.-based MSA is the marketing and communications agency that serves the Washington, D.C. franchise group, in the eighth largest U.S. Nielsen Metro Market, where the pilot program is being conducted. The announcement was made by UDS Group, Inc. CEO Ryan Coblin.
As stated in a recent announcement, UDS will be launching delivery and catering & delivery services in the Washington D.C. area, where there are 450 SUBWAY® restaurant franchisees, beginning in early October, 2009. This is the first major market to use the UDS one number solution to encompass an entire market, as was announced earlier.
“UDS recognized the need for a marketing & communications partner to help us launch 888-SUB-TO-GO in DC,” Ryan Coblin, CEO said. “MSA brings agency-of-the-year experience to the franchisee and franchisor marketing relationship, and the know-how required to bring our brand to market with the maximum impact on individual restaurant sales, and market-wide performance.”
“MSA will take on a broad range of responsibilities in the 888-SUB-TO-GO introduction, including primary branding, in-store POP materials, media promotion, coordination, broadcast production, sales promotion, and publicity,” said Lewis Finch, MSA president.
Planned for early October in Washington, D.C., and new market expansions, MSA will also create digital production related to the 888SUBTOGO.COM Website.
Universal Delivery Solutions is publicly traded under the symbol UDSG.pk.
About MSA
Established in 1991, MSA is a full-service, integrated marketing and communications firm providing traditional and interactive advertising, broadcast production, public relations, branding services, research, Web development and mystery shopping. Ranked as the sixth-largest agency in the Triangle by the Triangle Business Journal, MSA has offices in Washington, D.C. and Milford, CT. MSA’s client list includes UNC Health Care and SUBWAY® restaurants, among others. For more information, contact MSA at 919-463-9680, or visit www.thinkmsa.com.
About Universal Delivery Solutions, Inc.:
Universal Delivery Solutions, Inc. (UDS), www.UniversalDelivery.com, is the leader in providing comprehensive custom-developed catering/delivery solutions to industries throughout North America, including restaurants, retail and others. UDS solutions offer a seamless system that integrates Customer Relationship Management (CRM) and Call Center IT services through a proprietary technology backbone to offer convenience, consistent quality, flexibility, accountability and value for consumers and companies.
