Marketing Professionals Can Learn Best Practices and Applications and Get Hands-on Exposure Needed for Top Performance in the Search Industry
LONDON – On Monday, October 26, 2009, Search Engine Strategies (SES) will offer search engine marketing (SEM) and search engine optimization (SEO) training courses in London at the Incisive Media offices on 32-34 Broadwick Street. The SEM and SEO training will include one all-day session in a two-part workshop and two half-day workshops. Morning sessions will be held from 8:00am to 12:00pm, and the afternoon sessions will be held from 1:00pm to 5:00pm.
The workshops, which are geared towards practitioners at all levels, will be led by well-known leaders in the SEM and SEO industry. In-house and agency marketing professionals, consultants, site designers and website owners will receive key insights and hands-on exposure in these intensive workshops.
“SES London may not be until February, but if you’re already in London, you don’t have to wait until then to receive training that will accelerate your SEM or SEO career,” exclaimed Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network. “We’ve engaged industry experts to lead our in-depth training and are designating lots of time for one-on-one conversations and small group discussions.”
The Workshops
Essentials of a Successful SEO Project is a full-day workshop in two four-hour parts. Part one is led by Andy-Atkins Kruger of WebCertain Global Ltd. Part two is led by Dixon Jones of Receptional LTD. Both UK-based presenters have over ten years of experience in the SEM and SEO fields and will be teaching the key elements for a successful SEO project, including how to harness the power of search engines using sound marketing principles.
Introduction to Mobile Marketing workshop is taught by Cindy Krum of Rank Mobile from 8:00am to 12:00pm. Attendees will learn about marketing strategies that will attract mobile traffic today and will also touch on driving traffic and conversions with mobile applications, text messaging and mobile email.
Social Media and SEO Synergies Workshop will be led by Lee Odden of TopRank Online Marketing. It will be an intensive, half-day workshop from 1:00pm to 5:00pm and will focus on understanding the social web and how a combination of SEO and social media can help increase awareness, connect with customers and grow sales. It will include case studies and specific guidance on using a mix of social media marketing tools.
SEM London Training will be taking place at the Incisive Media office, 32-34 Broadwick St, London on October 26th, 2009. To register for the SES London training, visit http://www.searchenginestrategies.com/training/london/
About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, Post, Risk, and Search Engine Strategies. For more information, visit www.incisivemedia.com.
