LONDON – Zoom Media Corp. and its subsidiary, ClubCom International Limited, have struck an agreement with Boomerang Media Limited to repatriate all advertising sales for ClubCom digital networks in the UK in-house . Zoom Media and ClubCom are pleased to announce that Jill Lee has joined their team as UK Ad Sales Director. Jill Lee will direct all UK sales efforts and the development of strategic alliances with agencies and advertisers to create solutions addressing client digital needs. She will work from the firm’s London offices effective immediately.
Prior to joining ClubCom, Jill Lee was Group Head Digital/Health Club Channel at Boomerang where she was responsible for developing digital solutions for ClubCom and other Boomerang digital offerings to the UK advertising community. Prior to Boomerang, Lee served as Client Sales Manager at JC Decaux.
“I would like to thank Boomerang for having been the media sales agent for ClubCom in the UK in these past three years. Although we enjoy working with Boomerang, we believe that time has come for us to handle the sales for our products in-house,” said François de Gaspé Beaubien, Chairman and CEO of Zoom Media Corp.
“We are thrilled to have Jill Lee join our team and lead our sales and client solutions initiatives in the UK,” added Dennis Roche, President of Zoom Media Corp. “Jill’s extensive background in selling our digital health and fitness network makes her the ideal champion to implement our growth strategy. Her knowledge of the UK market will be key to providing the most innovative programs for our advertisers.”
“The growing importance of health and wellness as a lifestyle coupled with the erosion of traditional media’s effectiveness creates an incredible opportunity for Zoom Media, with its unparalleled digital health and fitness network,” said Lee. “Marketers who are not tapping into the consumer’s interest in fitness as a way of life, are missing an opportunity to connect with audiences in meaningful ways.”
About Zoom Media
Zoom Media Corp. operates a digital media network on 1,800 screens in over 460 leading health clubs across the UK. Zoom provides a highly effective and targeted opportunity to deliver over 10 million monthly impacts and reaches health conscious, active ABC1 consumers. Relevant content is designed to entertain and engage the audience, with music videos, branded content which features in-gym promotions relevant to each health club and targeted advertising messages from national and local advertisers. Zoom Media Corp. operates indoor networks in over 10,000 venues globally, principally in the UK, US and Canada, with over 25,000 digital screens and over 55,000 billboards. Zoom reaches over 100 million monthly viewers. www.zoommedia.com
About ClubCom:
Established in 1998, ClubCom is the leading provider of digital media networks for the fitness industry across the United States, Canada, the United Kingdom, Germany, Japan and Australia. Operating in over 2,500 establishments, ClubCom manages privately branded media networks for many of the world’s leading health club organisations. www.clubcom.com
About Boomerang:
Boomerang Media remains one of the UK’s leading lifestyle-destination out-of-home media companies in the UK – reaching audiences in over 2,000 venues including private health clubs, cinemas, playhouses, schools, universities and five-a-side soccer centres through poster, experiential/ambient, postcard and digital/web media. Boomerang continues to offer a variety of effective advertising opportunities throughout the UK health & fitness market, including the UK’s leading chains; Fitness First, David Lloyd & Virgin Active. www.boomerangmedia.co.uk
