Ad Revenue 2009, Oct 8th In NYC, To Address New Monetization Strategies for Online Premium Publishers

Ad Operations OnlineExpanded Lineup of Top Tier Speakers And The Ad Revenue Conference Report Will Address Cutting Edge Practices To Increase Publisher Revenue And Protect Their Brands

Ad Revenue 2009
PALO ALTO, Calif. – PubMatic (, a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, announced an expanded lineup of speakers and the upcoming release of the comprehensive Ad Revenue Report that will be made available to all Ad Revenue 2009 attendees (

The report will cover premium publisher trends and data and will include a comprehensive guide to the online display advertising ecosystem. Sponsors including AudienceScience, CPX Interactive, eXelate, MediaMath, Pulse 360, and premier sponsor interCLICK will join forces with PubMatic to discuss how to drive more revenue for online publishers.

Ad Revenue 2009 Lineup Includes:

9:00 am Opening Keynote: Amar Goel, Founder & Chairman, PubMatic
10:00 am Panel: The Blurring Lines of Ad Exchanges, Ad Marketplaces, and Ad Networks

Moderated by Michael Learmonth, Reporter, Digital Media & Advertising, Advertising Age


Jay Sears, Strategic Products & Business Development, ContextWeb
Jed Nahum, Director of Network Planning and Strategy, AdECN
Philip Smolin, GM, Platform Solutions, Turn
Rob Rasko, President and COO, CPX Interactive
Tom Sipple, VP, IAC/

11:05 am Presentation: Ad Effectiveness: A Closer Look at Ad Networks for Branding Campaigns

Michele Madansky, Michele Madansky Consulting

11:30 am Panel: Standardization, Innovation, & Monetization: How New Ad Units Are Impacting Publishers

Moderated by Joe Mandese, Editor-In-Chief, MediaPost


Tom Bowman, VP, Strategy and Operations, Global Advertising Sales, BBC Worldwide
Kirsten Rasanen, VP, Product Development, TV Guide
Jeremy Fain, VP Industry Services, IAB
Ryan Whittington, VP, General Manager, bizjournals

1:30 pm Presentation: Turning Your Ad Operations Into A Revenue Center

Rob Beeler, VP Content & Media, AdMonsters

1:55 pm Panel: The Evolution of Media Buying and What That Means for Publishers

Moderated by John Ebbert, Managing Editor, AdExchanger


Andrew Kraft, VP Technology Solutions, Collective Media
Darren Herman, Founder & President, Varick Media Management
Joe Zawadzki, CEO, MediaMath
Matthew Greitzer, VP Search Marketing and Head of ATOM Systems, Razorfish
Sean Kegelman, SVP, Partnerships, VivaKi Nerve Center

2:55 pm Presentation: Government Regulation & Internet Advertising: Everything Publishers Need to Know, and Nothing They Don’t

Alan Chapell, President, Chapell & Associates

3:20 pm Panel: The New Economics And Revenue Opportunities of Data

Moderated by Greg Stuart, Digital Media Advisor


Antony Taylor, VP, Head of Display Platforms, Yahoo! Inc.
Eric Hippeau, CEO, Huffington Post
Jeanne Houweling, VP Ad Network Solutions Group, PubMatic
Jeff Hirsch, President & CEO, AudienceScience
Mark Zagorski, CRO, eXelate

4:00 pm Closing Keynote: Jack Flanagan, Executive Vice President, comScore

4:25 pm: Happy Hour & Networking presented by interCLICK

In addition to the conference panels and presentations, attendees will receive the Ad Revenue Report. The Ad Revenue Report is a collaborative effort made possible by many interviews with the brightest minds in online advertising, including:

Jon Aizen, COO, Dapper
Larry Allen, President, Yieldex
Joe Apprendi, CEO, Collective Media
Pascal Bensoussan, VP Products & Marketing, Aggregate Knowledge
Alex Hooshmand, VP Client Services, BlueKai
Randy Nicolau, CEO, Demdex
Brian O’Kelley, CEO, AppNexus
Andrew Pancer, COO, Media6 Degrees
Nathan Woodman, Managing Director, Adnetik (Havas Digital)
Nat Turner, President, Invite Media
Randy Nicolau, CEO, Demdex
Brian O’Kelley, CEO, AppNexus
Andrew Pancer, COO, Media6 Degrees
Calvin Lui, CEO, Tumri
Howard Manus, VP Marketing & Operations,

To learn more about Ad Revenue 2009 or to request an invitation, please visit:

About PubMatic

PubMatic is a global Ad Revenue Optimization company that provides premier online publishers with a full service solution to manage and monetize non-guaranteed ad inventory. PubMatic’s real-time Ad Price Prediction technology ensures that premium publishers get the most money from their advertising space by deciding in real-time which ad network or exchange can best monetize each impression.