Search Engine Strategies Berlin 2009
BERLIN – Incisive Media and BBP announced the schedule for this year’s SES Berlin Conference & Expo which has been designed specifically for delegates with advanced skills and experience in online marketing and advertising.
The advanced schedule for SES Berlin, which takes place on 24th-25th November 2009 at the Crowne Plaza Berlin City Centre, is outlined as follows:
Day 1 (24th November)
• Search Around The World
This session focuses on international search marketing. Attendees will learn how to recognize actionable activity from experts with a first hand knowledge of international markets.
• German-Specific SEO & PPC Issues
German companies have specific SEO and PPC issues that don’t affect other markets. In this session panelists offer a variety of practical approaches to dealing with German specific SEO challenges. Delegates will also learn about key issues for paid search marketers in Germany.
• Advanced Paid Search Techniques
This session examines the long tail and discusses the realm of targeting techniques.
• Analytics For Search: ROI, Engagement, Attribution and More
Analytics experts show you how to get the specific answers you need about your search marketing campaign’s performance. This session shows you how to measure your users’ on-site behaviour and how to look for major red flags in traffic patterns.
• Converting Visitors Into Buyers
How do you convert visitors into paying customers? This session shows you how by taking volunteers from the audience and examining their web sites live to provide general feedback advice on changes necessary to improve conversion.
Day 2 (25th November)
• Creating Compelling Ads & Landing Pages
How do you comply with editorial standards yet compel the consumer to click through? This session looks at ways to get the right clicks and has been designed for those already familiar with how paid placement works.
• Universal & Blended search: Challenges and Opportunities
Learn from industry gurus some of the opportunities and challenges in universal & blended search.
• Duplicate Content & Multiple Site Issues
If you run mirror sites, will search engines ban you? Is it an issue if you have listings that are similar in nature? What happens if you syndicate content through RSS and feeds? This session looks at the issues and explores solutions.
• When Mobile Meets Local
Location based services (LBS) are opening up new markets in wireless advertising, providing search marketers with increasing opportunities to target searches based on location. This session explores the issues surrounding location based services and the associated concerns regarding privacy and unsolicited wireless advertising.
SES is the leading Global event for education in online marketing and advertising, including Search (SEM/SEO). Organised and hosted by Thomas Bindl, one of Europe’s leading authorities on search, the SES Conference & Expo will teach delegates everything they need to know to help them maximize search engine marketing and optimization for their business and provide a forum for delegates to communicate with the search engines themselves.
Further details of these sessions can be found at http://www.SearchEngineStrategies.com/berlin.
Matt McGowan, Vice President and Publisher for Incisive Media’s Interactive Marketing Group, including Search Engine Strategies, Search Engine Watch and the ClickZ Network, said:
“The world of digital marketing and advertising is constantly changing. Advanced marketers need to keep up to date with the latest tools and techniques as well as new markets and the laws governing industry practices. We have brought together the world’s leading spokespeople from search engines, major brands, industry bodies and agencies to help skilled digital marketers and advertisers stay ahead of the game.”
Register early and save money. For more information about Search Engine Strategies Conference & Expo 2009 visit http://www.SearchEngineStrategies.com/berlin
For sponsorship and Exhibition information please call Chris Lucas at +44(0)20-7316-9609 or +44(0)7834-849-957. Outside of Europe please call Frank Fazio at +1 (203) 295-0052.
About BBP
BBP is a European multimedia company with a strong focus on online marketing, e-commerce and customer contact. These topics are presented in trade magazines, newsletters and websites as well as events and awards. Both the events and the magazines are leaders in their respective fields. The events attract over 15.000 visitors every year and the publications inform well over 100.000 professionals every month.
About SES
Incisive Media’s Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.
Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company’s principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media’s market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.
