Latest quarterly report shows Bing lost eight percent of first page advertisers in third quarter; Google and Yahoo! held steady
CHICAGO – AdGooroo (www.adgooroo.com), a leading provider of online marketing competitive intelligence and keyword tools, released its latest quarterly Search Engine Advertiser Update. The report contains eight pages of data, graphs and analysis on the performance of Google, Yahoo! and Bing during Q3 2009 and incorporates a new set of information not available in AdGooroo’s previous quarterly reports, the Most Expensive Keywords by Search Engine table.
AdGooroo tracked an eight percent reduction in Bing’s first page advertisers, but active Google and Yahoo! advertisers remained essentially unchanged from the second quarter. The latest report also included information on some of the highest priced keywords from each of the three search engines. At least one keyword sold for more than $99 per click through Google, $60 per click through Yahoo! and $55 through Bing.
“Many of the report’s readers look for changes in top advertisers by search engine and each engine’s overall growth and reduction in advertisers, and I hope others find the new pricing data valuable,” said AdGooroo Founder and CEO Rich Stokes. “Personally, in analyzing the data, Q3 struck me as a quarter of maturation for the industry. Each of the engines seems to be developing its own niche within the industry, and it will be interesting to see how they continue to evolve in the coming quarters and years ahead.”
In the report, Stokes argues that the industry has moved into a new stage of decelerated growth, where new advertisers are harder to acquire. He asserts that Google has become “the premium supplier of high-volume search traffic,” despite lagging behind Yahoo! and Bing when it comes to conversions. Yahoo! offers lower click volume but better conversion rates, and Bing provides “an excellent choice for unbranded, direct response types of sites with lower budgets,” according to the latest report.
Those interested in learning more can view and download a complimentary copy of the report, “Search Engine Advertising Update – Q309” in the AdGooroo Research Library: http://www.adgooroo.com/adgooroo_research_library.php.
About AdGooroo
AdGooroo provides online marketers and agencies actionable, on demand competitive intelligence tools that proactively monitor an industry’s advertising landscape to help them build a long-term competitive advantage. Based in Chicago, AdGooroo provides competitive intelligence to search engine marketers through its tool suite, including AdGooroo Express, SEM Insight and Trademark Insight. AdGooroo tools leverage access and automation to provide advertisers with lists of competitors’ top keywords, ad copy, campaign statistics and more. Top agencies and brand advertisers leverage AdGooroo competitive intelligence tools. For more information, visit AdGooroo.com.
