AdReady Expands Board and Management Team To Accommodate Increased Demand for Online Display Advertising
SEATTLE – AdReady, a pioneering technology company that makes online display advertising accessible to advertisers of any size, announced Karl Siebrecht has been named President and Chief Operating Officer (COO). In these roles, Siebrecht will set and execute strategies related to the growth and leadership of all AdReady product lines. He was previously President of Atlas, an online advertising technology provider and operating unit of aQuantive, Inc. (acquired by Microsoft). In this role, Siebrecht helped build Atlas from the ground floor into a leading advertising technology provider, serving many of the largest and most sophisticated advertisers, agencies, and publishers globally across the online advertising industry.
“Display ads have previously been associated with powerhouse brands in billion dollar industries,” said Siebrecht. “With AdReady, advertisers of every size can now take advantage of the benefits of display advertising—just like the largest advertisers do.”
Siebrecht will oversee AdReady’s go-to market strategy and identify new opportunities designed to drive rapid company expansion and increase AdReady’s market share worldwide. He will be instrumental in establishing AdReady as the premier provider of online advertising solutions for a broad range of customers, including advertisers, agencies, publishers and other providers. Forrester Research forecasts the interactive online ad spending market to reach $55 billion and represent 21 percent of all marketing spend by 2014.
“We are excited to harness Karl’s vast experience identifying key customer problems in this industry and delivering solutions that move their businesses forward,” said Aaron Finn, CEO of AdReady. “It’s an honor to have someone of Karl’s caliber helping to shape and deliver the AdReady solution to key markets.”
Siebrecht began working with aQuantive in 1999. Following Microsoft’s acquisition of aQuantive in 2007, he was an executive in Microsoft’s online services division, helping to define strategy and grow the organization’s global ad platform business. Siebrecht holds an MBA from the Tuck School of Business at Dartmouth and a BA in Economics from Duke University.
About AdReady
Seattle-based AdReady is an innovative advertising technology company making online display advertising as accessible and effective as search advertising. The company’s unique approach helps businesses of all sizes build powerful online display campaigns based on proven creative and media plans, dramatically increasing an advertiser’s return-on-advertising-spend. AdReady’s patent-pending solutions are ideal for advertisers, agencies and publishers. To learn how to build an effective online display campaign for your business, please visit www.adready.com, follow us on Twitter @AdReady or find us on Facebook.
