Clickable Pro Certification Empowers Search Marketers To Build Expertise, Improve Productivity and Promote Their Business
NEW YORK – Clickable, the online platform that makes search advertising simple, instant and profitable, today launched its Pro Certification program (www.clickable.com/certification). The program allows marketers to gain search-advertising expertise and demonstrate it to the world. It covers fundamental best practices like geo-targeting, copywriting and bid management.
Clickable Pro Certification benefits individual professionals, agencies and in-house teams by preparing them for success through a simple educational and testing framework. Pro Certification emphasizes universal best practices, applicable across all search-advertising and pay-per-click networks. It also covers core functionality of Clickable’s Pro search-advertising management tool so marketers can achieve maximum productivity and effectiveness.
“If one of my account executives becomes Clickable certified, I can be sure he or she knows how to effectively manage a search marketing-campaign and leverage the tool,” said Michael Peroff, managing partner of Strategic Domain, a full-service digital marketing agency.
Professionals who achieve Clickable Pro Certification boost their reputation by demonstrating a high standard of knowledge. For agencies and in-house teams, Clickable Pro Certification is a practical and cost-effective way to standardize staff training and drive consistency and productivity across teams. Clickable Pro Certification and University training resources include case studies, best practices, tool tips and a glossary.
Once certified, search professionals can promote themselves and their businesses with the “Clickable Certified Search Expert” digital badge, which links back to a verification page at Clickable.com.
Anyone can become Clickable certified, and there is no cost. Clickable University training materials and practice quizzes provide all the necessary information to quickly gain the required knowledge. After preparing, users simply need to take the Clickable Pro Certification exam.
“Clickable Pro Certification is part of our commitment to giving search marketers the tools and knowledge they need to be successful,” said Max Kalehoff, Vice President of Marketing, Clickable. “With our certification, marketers can ensure they’re well versed in Clickable as well as SEM fundamentals.”
About Clickable
Clickable is a platform that makes online advertising simple, instant and profitable. It empowers beginners through professionals to maximize their advertising investment. Clickable makes you more efficient, effective and confident. That’s why customers often say: “Clickable is like having a trusted advisor always by your side ensuring success.” To learn more, visit www.clickable.com, or follow @clickable on Twitter.
