Popular voting determines the best cross-channel campaigns at the 8th Annual Eyeblaster Awards
New York, New York – Today, Eyeblaster celebrates the best digital campaigns of 2009 and its 10th birthday as it kicks off voting for the 8th Annual Eyeblaster Awards. The polls are officially now open to the digital media industry at large, so cast your vote for the People’s Choice Award here. This year’s awards feature new ways brands effectively connect with consumers across multiple channels in a variety of formats via Twitter, UGC, homepage takeovers, in-stream video and cross channel synergy.
The Eyeblaster Awards are among the most prestigious and longest running celebrations of digital excellence in online advertising, focussing on the work of creative and media agencies, advertisers and publishers worldwide. Winners will be announced at the Eyeblaster Awards bash at New York City’s Providence night club on November 4th, 2009.
And, the nominees for this year’s People’s Choice Awards are:
North America Nominees:
MTVW 2009, Volkswgen: Media Agency: MediaCom; Creative Agency: Crispin Porter Bogusky
Fedex Paper Crumble: Media Agency: OMD; Creative Agency: Atmosphere
Pringles Can Hands: Media Agency: Starcom P&G; Creative Agency: Bridge Worldwide
Pepsi – Dear Mr. President: Media & Creative Agency: R/GA
The Flaming Lips: Media Agency: Gary Group; Creative Agency: Pixel Hustler
International Nominees:
Odeyssey Channel – Titanic: Media & Creative Agency: Remo
IKEA, NO: Creative Agency: Mediafront
Chanel No5: Creative Agency: Feed
O2 Joggler UK: Media Agency: Zed Media; Creative Agency: Agency Republic
Barclaycard: Media Agency: Walker Media UK; Creative Agency: Dare UK
“For the first time, consumers are empowered to consume media on their own terms—and marketers need new tools to break through the clutter and capture their imaginations,” said Adam Kleinberg, CEO of Traction. “This year’s nominees contained some fantastic examples of how brands are doing that successfully online. They’re showing that digital is a viable marketing channel for any vertical around the globe.”
This year’s international panel of judges includes Benjamin J. Weisman, Digital Director and Lead Strategist with Iris, Joshua Rowe, Digital Creative Group Head at M&C Saatchi (Australia), Adam Kleinberg, CEO of Traction, Sean X Cummings, Principal SXC marketing and Marcel.lÍ Zuazua, Herraiz Soto & Co (Spain).
Visit http://www.eyeblaster.com/Eyeblaster_Awards_2009/index.html to submit your ballot and find out more party details about the November 4th event. Voting ends October 30, 2009.
About the Eyeblaster Awards
Committed to evolving the art and science of digital advertising, the Eyeblaster Awards raise awareness of the best online advertising, celebrating interactive agencies, advertisers and publishers that understand the full potential of digital campaigns. Eyeblaster gives marketers the power to create and manage campaigns that change the rules of engagement. It’s how breakthrough ideas break through. The Eyeblaster Awards bash will kick off on Wednesday, November 4th at Providence in New York City.
For more information on this year’s Eyeblaster Awards, visit: http://www.eyeblaster.com/Eyeblaster_Awards_2009/index.html.
About Eyeblaster
In 1999, Eyeblaster was among the pioneers in rich media communication. Today, Eyeblaster extends its inventive heritage in digital advertising to ad serving and global campaign management. As the leading provider of digital advertising solutions, Eyeblaster empowers marketers to engage consumers online. The company’s flagship product, MediaMindTM, is the only ad serving and campaign management solution built from the ground up for agencies and advertisers. MediaMind includes critical functions that streamline ad serving processes, provide actionable analytics, and enable an open workflow in harmony with other technology components.
Headquartered in New York, Eyeblaster has 36 offices across all major markets worldwide. This footprint allows Eyeblaster customers to deploy global campaigns with guaranteed service levels, publisher acceptance and integrated metrics. The company is the only publisher-independent provider in the field, as well as the only one certified for compliance with the three IAB measurement guidelines: ad serving, video and rich media.
In 2008, Eyeblaster delivered campaigns in a variety of ad formats including rich media, in-stream video, display, search and mobile for over 7,000 brands serving approximately 2,700 agencies across over 3,600 global web publishers in 45 countries worldwide. Learn more at: http://www.eyeblaster.com
