Ooyala Adds Adaptive Bitrate and Ad Serving to Live Streams

Ooyala’s Enhancements Makes Live Video More Accessible and Monetizable

MOUNTAIN VIEW, Calif. – Ooyala, a leading provider of end-to-end video platform applications and services, announced two significant enhancements to its live streaming product, Adaptive Bitrate Delivery and Advanced Ad Network integration. Effective immediately, Ooyala customers are now able to initiate, manage and monetize Live Streams with Adaptive Bitrate Delivery from the same platform from which they manage their VOD (Video on Demand) content.

With Adaptive Bitrate Delivery, the quality of the live stream dynamically adjusts as the user’s viewing environment changes. This gives users on a broadband connection a near-HD quality viewing experience; those not on a broadband connection receive a video experience with no buffering or stuttering.

With the new Advanced Ad Network integrations, ads can be inserted both dynamically and manually in a Live video stream – allowing for greater monetization opportunities. Unlike most ad integration services, Ooyala’s allows for placement of multiple ads from multiple ad networks throughout a single stream.

Companies like Gotcha Media in Japan, Arsenal Football in the United Kingdom and AVP in the US – all use Ooyala as their live video technology provider.

“The addition of Adaptive Bitrate Delivery and Advanced Ad Network integrations make high quality video streams accessible to more users around the world and give content owners the ability to maximize monetization opportunities,” says Bismarck Lepe, Co-Founder and President of Product Strategy at Ooyala.

The launch of these two features furthers the mission of offering the most comprehensive video platform with the most sophisticated analytics and monetization offerings to both media, enterprises and SMBs. Forrester Research recently ranked Ooyala as a Video Platform leader with the “best-in-class analytics and monetization capabilities.”

About Ooyala Inc.

Ooyala is a video technology company that provides a comprehensive software platform enabling the delivery, management and monetization of high quality online video content. Its innovative analytics engine and monetization server allow video content owners to drive revenue by maximizing the value of their content. Ooyala has over 500 customers, including 150 global media and enterprise customers such as Warner Brothers, Wenner Media, Fremantle, Armani, Sybase and Electronic Arts.