Client Wins Include AccuWeather.com, Answers.com, Billboard.com, Daily Kos, Hearst Television, New York Post and Time Out New York
NEW YORK – AdMeld (www.admeld.com), the leader in ad network optimization for premium publishers, announced it has doubled the size of its client base since June, additions include AccuWeather.com (www.accuweather.com), Answers.com (www.answers.com), Billboard.com (www.billboard.com), Daily Kos (www.dailykos.com), Hearst Television (www.hearsttelevision.com), New York Post (www.nypost.com) and Time Out New York (http://newyork.timeout.com). The company also announced that it has moved its global headquarters to a new space on Park Avenue South in New York City in order to more effectively meet the needs of its growing client base and staff.
Today more than 130 of the world’s top online publishers use AdMeld’s technology to increase ad revenues and reduce operating costs, including Discovery Communications, FOX News, IAC, Thomson Reuters, and World Wrestling Entertainment®. For AdMeld’s trusted network and demand partners, the platform provides access to quality audiences totaling more than 150 million unique users in the US and 270 million unique users worldwide, according to Quantcast.
“We are thrilled by our momentum over the last two quarters and look forward to carrying it into the new year,” said Michael Barrett, CEO of AdMeld. “AdMeld’s expanding client list is proof that our high-tech, high-touch approach is extremely effective at helping premium publishers get the most value possible from their discretionary ad inventory. Additionally, our new headquarters will enable us to serve our clients with even greater efficiency as we grow.”
“As one of the most visited sites in the US, it was critical to find the right partner to optimize and manage our discretionary ad inventory,” said Bruce D. Smith, Chief Strategic Officer of Answers.com. “AdMeld delivers a unique mix of cutting-edge technology and white-glove service that not only increases our yields but save us time and resources from an operational perspective.”
“We are excited about the success we are having with AdMeld,” said Robert Henry, General Manager of AccuWeather.com. “In addition to maximizing our revenues for every ad impression, technologies like FireMeld and consolidated reporting have given us a new level of insight and control over our discretionary inventory.”
AdMeld’s technology leverages Real-Time Bidding (RTB) and dynamically optimized ad tags to select the most lucrative mix of ads across hundreds of ad networks and exchanges. The company also provides a range of services that eliminate the complexities of working with multiple ad networks, such as consolidated performance reports and payments. Lastly, AdMeld protects publishers’ brands by aggressively enforcing ad block lists with FireMeld, an innovative tool that makes it quick and easy to identify and eliminate unwanted ad units.
AdMeld’s new corporate office is located at 230 Park Avenue South, Suite 1201, New York, NY 10003.
AdMeld (www.admeld.com) helps the world’s premium online publishers maximize revenue from ad networks and exchanges, reduce operating costs and protect their brands from unwanted ads. AdMeld’s real time optimization technology generates the highest possible yield from each ad impression, and its suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include IAC, Discovery Communications, Pandora, FOX News, World Wrestling Entertainment and more than 130 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.