Traffic Quality Benefits Drop Directly to the Bottom Line
AUSTIN, Texas – Click Forensics, Inc., the industry leader in audience verification and traffic quality improvement for the online advertising community, announced that local search giant GenieKnowsMedia.com as well as several other ad networks and publishers have selected the Click Forensics platform to improve the performance of campaigns for advertiser clients. In addition to GenieKnowsMedia.com, Adfirmative, Avalanche Search Media, Juggle, Moxy Media, Traffic Engine, and TruSearch are the latest companies to standardize on the Click Forensics platform for online traffic quality improvement and audience verification.
“After carefully evaluating the available solutions in the market, we found the Click Forensics platform to be the most effective, scalable and accurate for verifying and ensuring the quality of traffic we deliver to online advertisers,” said John Manning, senior vice president of GenieKnowsMedia.com. “We look forward to working closely with Click Forensics to improve the performance and bottom line results of our advertisers’ campaigns.”
The Click Forensics online audience verification and traffic quality management platform allows ad networks, advertisers, agencies and publishers to protect themselves against bad online traffic sources, while targeting and delivering traffic sources that are more likely to convert into sales. The Click Forensics platform measures and analyzes each individual ad visitor to determine its value and likely conversion rate. The platform can also be tuned to block certain types of online traffic that deliver poor ROI.
“The market opportunities are abundant for ad networks that consistently deliver high quality audiences,” said Julio Vaca, VP of Operations at Avalanche Search Media. “In just a short period of time, Click Forensics has helped us to improve our traffic quality by 10-20 percent. It’s a testament to the sophisticated technology and data that Click Forensics provides to its ad network partners. It more than pays for itself.”
The power of the Click Forensics online audience verification and traffic quality management platform is derived from monitoring online media traffic across over 300 ad networks as well as billions of clicks from top search engines, content aggregators, leading publishers and advertiser web sites – providing the most complete and holistic view of search and online advertising traffic quality. Combining more than three years of online advertising data and patent-pending heuristics to measure and score traffic quality in real-time, the best and worst sources are flagged so advertisers, publishers, content aggregators and ad networks can select only the kind of traffic they want in order to improve the overall performance of online campaigns.
“We’re honored to help GenieKnowsMedia.com and our other new customers verify the quality of their online audiences so they can deliver better traffic to advertiser clients and trading partners,” said Paul Pellman, CEO of Click Forensics, Inc. “Each day more ad networks, agencies and publishers like them recognize the power and results that the Click Forensics platform can offer.”
For more information on Click Forensics and its offerings, visit www.clickforensics.com. Follow us on Twitter: @ClickForensics.
About GenieKnows
GenieKnowsMedia.com (a division of IT Interactive Services Inc.) connects search technology, community and content by developing niche-specific portals tailored for distinct searching communities, delivering a focused, useful and rewarding search experience. GenieKnowsMedia.com also empowers a broad distribution network for advertisers, helping businesses connect with consumers and grow their bottom line by conveying meaningful, revenue-generating search results.
About Click Forensics, Inc.
Click Forensics is the industry leader in audience verification and traffic quality improvement for the online advertising community. Click Forensics provides audience verification and traffic quality management solutions for leading online advertisers, publishers and ad networks, including companies such as Yahoo!, Progressive Insurance, GenieKnowsMedia.com, Experian, Nextag, Moxy Media, Turn, Traffic Engine, Vegas.com and many others. The company also publishes data on online advertising audience quality, including the Click Fraud Index®, the top independent source of industry click fraud data. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. More information on Click Forensics and its offerings is available at www.ClickForensics.com.
