ST. LOUIS – Hardee’s is used to getting attention for their delicious food, but recently took top honors for one of their commercials. The Hardee’s Biscuit Holes ad, titled “A vs. B,” garnered the top spot on the TBS special “Funniest Commercials of the Year.”
The “A vs. B” spot was created by Los Angeles-based advertising agency Mendelsohn|Zien, Hardee’s longtime agency of record.
TBS producers selected the ad as one of the top 10 finalists, and then asked viewers to vote for their favorite at www.veryfunnyads.com. The commercial resonated with fans that rallied behind the ad to vote it into the number one position.
The TBS segment is currently the featured video on the Hardee’s YouTube channel. While at the Hardee’s YouTube channel, fans can select the “Biscuit Holes Ads” tab to see the original ad (“A vs. B”), along with several other hilarious Biscuit Holes commercials. The “A vs. B” commercial currently has over half a million views.
TBS originally aired “Funniest Commercials of the Year” on December 15, 2009 at 10:00 p.m. ET/PT. Check your local listings for repeat broadcasts.
About Hardee’s
Celebrating more than 45 years in the quick-service industry, Hardee’s Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the end of its fiscal 2010 third quarter, CKE Restaurants, Inc., through its subsidiaries, had a total of 3,147 franchised, licensed or company-operated restaurants in 42 states and in 14 countries, including 1,221 Carl’s Jr. restaurants and 1,913 Hardee’s restaurants. For more information, or to find a Hardee’s near you, go to www.ckr.com or www.hardees.com. Hardee’s social media sites include www.facebook.com/hardees, www.twitter.com/hardees and www.youtube.com/hardees.
