Online Audience Verification Firm Helps Ensure Higher Quality Advertising Traffic for eBay Merchants
AUSTIN, Texas – Click Forensics, Inc., the industry leader in audience verification and traffic quality improvement for the online advertising community, announced that it is working with eBay, the world’s largest online marketplace, to help protect eBay advertisers from fraudulent traffic and to improve conversion rates for merchants using eBay’s AdCommerce advertising platform. By working together to filter out low-quality and invalid traffic, Click Forensics will help AdCommerce deliver higher quality audiences to AdCommerce advertisers, driving increased conversions and greater profits.
“It is crucial that we deliver the highest quality traffic to our advertising partners, and working with Click Forensics will help ensure that we are doing just that”
“It is crucial that we deliver the highest quality traffic to our advertising partners, and working with Click Forensics will help ensure that we are doing just that,” said Alexis Van De Wyer, director of advertising at eBay Inc. “Click Forensics has its finger on the pulse of the latest in audience verification – working together we will ensure that we are maximizing results for eBay’s advertising partners.”
Multiple eBay business units will benefit from the relationship, including the eBay Partner Network (ePN) and the eBay AdCommerce unit. AdCommerce is an advertising tool for eBay merchants that helps increase their visibility among eBay buyers by displaying cost-per-click ads to eBay visitors based on keywords or categories. The agreement between the two companies provides for data sharing, technology licensing and professional services consulting.
“eBay is committed to delivering the highest quality traffic to its advertiser merchants,” said Paul Pellman, CEO of Click Forensics, Inc. “We look forward to collaborating closely with eBay to continually improve and enhance both our platforms for the benefit of online advertisers.”
The Click Forensics audience verification platform allows ad networks, advertisers, agencies and publishers to protect themselves against bad online traffic sources, while targeting and delivering traffic sources that are more likely to convert into sales. The Click Forensics platform measures and analyzes each individual ad visitor, or click, to determine its value and propensity to convert. The platform is also used to block certain types of online traffic that deliver poor ROI, such as botnets and known fraud perpetrators. The power of the Click Forensics platform is derived from monitoring online media traffic across over 300 ad networks as well as billions of clicks from top search engines, content aggregators, leading publishers and advertiser web sites – providing the most complete and holistic view of search and online advertising traffic quality.
For more information on Click Forensics and its offerings, visit www.clickforensics.com. Follow us on Twitter: @ClickForensics.
About Click Forensics, Inc.
Click Forensics® is the industry leader in audience verification and traffic quality improvement for the online advertising community. Click Forensics provides audience verification and traffic quality management solutions for leading online advertisers, publishers and ad networks, including companies such as eBay, Yahoo!, Progressive Insurance, eZanga, Nextag, Moxy Media, Turn, Traffic Engine, Vegas.com and many others. The company also regularly publishes industry data on online advertising audience quality. Click Forensics is headquartered in Austin, Texas, and is privately held with funding from Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. More information on Click Forensics and its offerings is available at www.ClickForensics.com.
