Amy Yeh Joins Federated Media as Chief Product Officer

Yeh Brings Substantial Executive Experience Building and Optimizing Technology Platforms for Major Media Organizations

SAN FRANCISCO – Federated Media Publishing (FM), a next-generation media and publishing company, appointed Amy Yeh to the position of Chief Product Officer (CPO). Heading up the technology platform group at FM, Yeh will leverage her deep knowledge and executive experience to help lead FM into the company’s next phase of growth.

“I’m very excited to bring the skills I’ve honed over the last decade to bear on FM’s technology platform,” said Yeh. “FM has grown rapidly since the company was founded and my goal is to make sure the platform scales as fast as the company does. I’m looking forward to great things in 2010.”

Yeh is a technology executive with nearly a decade of cutting-edge online experience, most recently with News Corp’s STAR TV and Fox Interactive. Her career has centered on developing technology products, strategies and solutions for large media organizations. With software development and technical management of both small teams and large organizations, Yeh will bring even more vision, innovation and expertise to an already-talented team of media technology professionals.

“Amy has done some amazing things in her career and she comes to FM highly recommended,” said Deanna Brown, President and COO at Federated Media. “More than a software developer, Amy is a business leader with an extraordinary knack for bringing key business objectives together with technology solutions.”

FM has experienced rapid growth since John Battelle founded the company in 2005. Now a top 50 Internet Company according to comScore (ranked 6th in comScore’s Conversational Media report), FM was named Publisher of the Year in 2009 by Razorfish, and was placed on the 2009 Digital Hotlist by AdWeek.

“For FM, the market has come back and we are heading into a new stage of growth,” said John Battelle, founder, chairman and CEO of Federated Media. “I brought Deanna on as President and COO to make sure that we are poised to take advantage of, and expand on, the market share that we’ve captured over the last year. Now, with Amy on board, we have additional technology and product experience to lead our platform to the next level. I couldn’t be happier about the position we’re in right now.”

About Federated Media

Federated Media (FM) is a next generation media and publishing company that connects the highest-quality conversational content with leading brand marketers. FM Represents more than 100 of the world’s most respected websites, blogs, and social networking applications. With a unique combination of quality, safety and scale, FM leverages deep, long-term relationships with brand marketers and advertising agencies to create cost effective and meaningful media and marketing executions. Learn more at