WESTLAKE VILLAGE, Calif. – ValueClick Media and Commission Junction, divisions of global online marketing leader ValueClick, Inc. (Nasdaq: VCLK), have renewed agreements with Cyveillance, reaffirming their position among the safest networks for advertisers concerned about the security of their brands online.
Cyveillance provides both ValueClick Media and Commission Junction with real-time content monitoring to deliver early warning of potential violations of the networks’ publisher terms and conditions. In addition to monitoring thousands of URLs within both networks for objectionable content, Cyveillance monitors millions of domains across the Internet for instances of ad tags appearing on unapproved sites. Furthermore, the monitoring and collecting of data is fully automated, enabling ValueClick Media and Commission Junction to increase their proactive approach in protecting advertisers.
“Cyveillance is a strong complement to our internal network monitoring systems, providing another layer of security and giving advertisers further assurance of our commitment to protect their brands online,” said Tom Vadnais, chief executive officer of ValueClick, Inc.
Proprietary network monitoring technologies used by ValueClick Media and Commission Junction include real-time domain verification, fraud detection, traffic monitoring and site scoring systems. In addition, both networks maintain dedicated network quality teams and have some of the most stringent publisher acceptance criteria in the online advertising industry.
“We understand the critical importance ValueClick places on network quality and we are proud to be the technology provider they trust to monitor their network for potential content violations,” said Panos Anastassiadis, chief operating officer of Cyveillance. “Our proactive monitoring solutions go beyond simple flagging of violations and enable corrective action in real-time, continuously protecting the brands of advertisers.”
About Cyveillance
Cyveillance, a world leader in cyber intelligence, provides an intelligence-led approach to security. Through continuous, comprehensive Internet monitoring and sophisticated intelligence analysis, Cyveillance proactively identifies and eliminates threats to information, infrastructure, individuals and their interactions, enabling its customers to preserve their reputation, revenues, and customer trust. Cyveillance serves the Global 2000 and OEM Data Partners – protecting the majority of the Fortune 50, regional financial institutions nationwide, and more than 100 million global consumers through its partnerships with security and service providers that include Blue Coat, AOL and Microsoft. Cyveillance is a wholly owned subsidiary of QinetiQ North America. For more information, please visit www.cyveillance.com or http://www.qinetiq-na.com.
About ValueClick, Inc.
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick’s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and e-mail technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit http://www.valueclick.com.
