Break Adds HD-Quality Video and More to Comprehensive Suite of Video Advertising Products
LOS ANGELES – Break Media, the Internet’s premier entertainment community for men, is rolling out new advertising units that will expand the offerings of its Interactive Engagement Suite (IES) of products. These new, highly engaging, video-centric ad formats will add to Break’s comprehensive suite of standardized, scalable ad units, and will be available on all Break Media properties and across the Break Media Network.
“Marketers are recognizing that video is quickly becoming the biggest opportunity in digital marketing,” said Andrew Budkofsky, EVP of Sales and Partnerships, Break Media. “These new units allow us to serve advertisers who want to promote a strong brand message, while at the same time achieve maximum reach and efficiency.”
The new IES units include:
Videostitial: The videostitial format is a full-page, 15-second, HD-quality welcome video with audio capabilities.
Page Engage: Page engage ads are expandable ad units featuring multiple videos displayed in full page that the user can choose from once the ad has expanded.
Video Roll: Video roll is a 300×250 rich-media unit that plays video content upon engagement and can support companion banners in its expandable state.
Interactive Preroll: After a traditional :15 second video pre-roll plays, the interactive preroll unit presents an interactive menu that allows viewers to seek more video content from an advertiser, or proceed directly to the editorial content.
With these additions to the Interactive Engagement Suite, advertisers of all types and sizes will be able to leverage the latest in video advertising technology and the sheer scale of the Break Media network – Break operates the 39th largest domestic property and the seventh largest video ad network in the US (comScore, Jan. 2010) – to further explore the potential of video advertising.
The new IES ad units have already received a positive response in early testing in the marketplace, and advertisers are reporting positive user response rates and feedback from these initial tests.
“We don’t create these units in a vacuum—our advertising partners have been part of developing these units from the very beginning,” said Nick Wilson, CTO of Break Media. “Early results are extremely promising, and we’re excited to continue developing and exploring these new ad units with continued success.”
The potential of video advertising on the web is drawing strong interest from advertisers, prompting analyst firms like eMarketer to project that video ad sales will grow from $775 million in 2009 to $3.1 billion in 2010.
About Break Media
Break Media is one of the largest entertainment properties and providers of content — video, editorial, and games — to men online. The company’s branded properties (Break.com, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, AllLeftTurns and FileFront), combined with the publisher sites in the Break Media Network, reach more than 100 million men worldwide on a monthly basis. Break Media is currently the 39th-largest web property in the U.S., and it operates the seventh-largest video advertising network in that market. Break Media offers its advertisers a variety of unique marketing opportunities, helping those brands interact with the Break audience on a targeted, integrated basis using innovative ad formats. For more information, please visit http://breakmedia.break.com/.
