PALO ALTO, Calif. & PHILADELPHIA – Auditude, a leading video advertising management and monetization platform, announced that it has partnered with Comcast Interactive Media (CIM) to manage and serve CIM’s video advertising across its websites including Fancast, Fancast XFINITY TV and Comcast.net. The first implementation, which is now live, includes Fancast and Fancast XFINITY TV, with Comcast.net to follow. Auditude’s platform serves as the foundation to manage and integrate video advertising between CIM sites and its content partners.
“After a comprehensive review of the video ad platforms in the market, we decided to partner with Auditude because its platform excels in managing video content, while supporting the complex business rules required by premium and long-form video online,” said David Kappenstein, Director, Advertising Technology & Development, Comcast Interactive Media. “Auditude’s platform helps us manage multi-party sales rights to drive the highest performing ads, while maintaining the high-quality consumer experiences we want on our sites. We are excited to scale and expand the advertising options currently available.”
Auditude’s “content aware” platform enables Comcast Interactive Media to dramatically reduce the time and effort required to manage business and partner requirements, ad products, targeting, delivery and reporting on video content improving the economics of online video.
“While others in the industry are discussing the promise of bringing increasing amounts of premium content online, Comcast Interactive Media is truly delivering on that promise,” said Adam Cahan, CEO of Auditude. “Auditude is very pleased to have been selected as the platform to support Comcast Interactive Media’s initiatives. We see what they are doing as the next wave of consumer experiences for online video and are excited to provide the management and monetization solutions to CIM and their partners.”
Auditude is a video management and monetization technology provider that helps content owners and aggregators expand their video revenues. The Auditude Connect™ platform enables content owners and publishers to rapidly scale the business requirements and ad serving needs around premium video content.
Auditude works with some of the largest names in online video to help grow their revenue opportunities. Clients include Comcast Interactive Media, Major League Baseball, MySpace Music and Video, MTV Networks, Universal Music Group and Yahoo!, among others.
Auditude’s executive and technology team is made up of talent from some of the world’s most successful technology companies including Apple, DoubleClick, eBay, Google, PayPal, and Yahoo!, among others. Auditude is based in Palo Alto with offices in Los Angeles and New York City. For more information, please visit us at: www.auditude.com
About Comcast Interactive Media
Comcast Interactive Media (CIM), is a division of Comcast Corporation (NASDAQ:CMCSA) (NASDAQ:CMCSK) dedicated to developing and operating online and cross-platform entertainment and media businesses, including Comcast.net (www.comcast.net) one of the country’s most visited websites. CIM’s other properties include Fandango.com, a top movie and entertainment destination, selling movie tickets at over 15,000 screens; Fancast.com, a national online entertainment site; DailyCandy, the daily e-mail newsletter and website; thePlatform, the industry-leading provider of digital media publishing solutions over broadband and wireless networks; and Plaxo an online social networking based platform.