ICAP Ocean Tomo to Auction Search Engine and Online Advertising Technology at Upcoming Live Auction March 25th in San Francisco

ICAP Ocean Tomo, the intellectual property brokerage division of ICAP plc (IAP.L), will offer for sale a patent portfolio of search engine and related online advertising technology at its upcoming Live Auction March 25th in San Francisco. The portfolio includes 6 U.S. patent applications and 14 non-US patent applications.

The assets included in this Lot describe methods for the dynamic selection and placement of online advertisements alongside web content. The included applications provide for the selection of online advertisements based on the web content and financial parameters such as fees paid by the advertisers, associated with the advertisements. User activity like the movement of a cursor, determines the location of the online advertisement.

ICAP Ocean Tomo’s Dean Becker stated, “This portfolio will help its owners serve, select, and optimize online advertisements in a manner similar to those of industry leaders such as Google, Microsoft’s Bing, and Ebay.”

Online advertisement revenues in the U.S. are expected to reach nearly $25 billion in 2010, representing a 9% growth since 2009.1 This Lot should be considered a valuable asset to online advertising service providers, businesses in the SEO industry, and other online marketing solution providers.

To learn more about the patent available for sale in this lot, visit http://icapoceantomo.com/item-for-sale/online-advertisements. To register to attend the upcoming Live Auction, please visit www.icapoceantomo.com.

1 http://abcnews.go.com/Business/wireStory?id=9603254

About ICAP Ocean Tomo LLC

ICAP Ocean Tomo is the intellectual property brokerage division of ICAP.

About ICAP

ICAP is the world’s premier interdealer broker and provider of post trade services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, foreign exchange, emerging markets, equities and equity derivatives through voice and electronic networks. ICAP is also the source of global market information and research for professionals in the international financial markets. ICAP plc was added to the FTSE 100 Index on 30 June 2006. For more information go to www.icap.com.