The AdGooroo Q4 2009 Search Engine Advertising Report is now available for download. You may access this report at no charge (link below).
Highlights of the Q4 2009 Search Advertising Report
– Fourth quarter is traditionally strong for Google and we expect this to be the case again this year.
– Not surprisingly, the Retail industry was particularly robust. We measured a 12.5% Q/Q increase in ad spend. Winning categories included traditional retailers, clothing, shoes, and furniture. Consumer electronics, office products, and home decor were down substantially in terms of ad spend.
Perhaps because of this strong growth, Google permanently suspended more than 30,000 low-quality advertisers in early December. AdGooroo also measured a corresponding decrease in overall ad coverage during this time.
This seven page report includes additional discussion and a number of other informative charts and tables.
Download link:
http://succeed.adgooroo.com/Q409_Search_Advertising_Report.html
