NEW YORK – AdCloud® Media announced that it has started delivering sophisticated targeting options to clients, who are trying to reach prospective customers through interactive advertising.
Specifically, the firm, which caters to both ends of the spectrum – Web site publishers and advertisers, is offering targeting down to the state level. In the coming months, AdCloud plans to extend that targeting even further to the zip code level.
“This new capability will help advertisers zero in on their prospects like never before,” said Chief Executive Officer and co-founder George Nassef. “Publishers will also benefit because we have enhanced the value of their web site and what it offers to advertisers.”
Designed and developed from the ground up for a distributed cloud computing environment using the latest technology in PHP web caching and optimization along with MYSQL database replication technologies, the highly intuitive AdCloud (www.adcloudmedia.com) solution integrates many of the industry’s long-sought-after features, such as “screen-on-the-fly” fraud protection, real-time reporting and account management.
In addition to the enhanced targeting, AdCloud has also implemented a number of changes to the way it distributes ads. The most dramatic was the development of inclusion and exclusion lists at the most granular source level.
“This allows us to pick out specific sub sources, which our analytics suggests deliver the highest quality traffic,” said Nassef. “We’ve had tremendous success with this technology and our advertisers have only had good things to say about the quality of our traffic.”
The Benefits of Cloud Computing
AdCloud’s new product resides transparently on cloud computing sites like Amazon’s Elastic Computing Cloud. This gives the company the ability to isolate traffic in a variety of ways to improve traffic quality for all advertisers, identify traffic sources or auto-scale the capacity of AdCloud’s network in seconds during peak periods. By only deploying computing capacity when needed, AdCloud is able to reduce its infrastructure cost during off peak periods and thereby pass a long this cost saving to advertisers and partner.
“Being on the cloud gives us unprecedented flexibility in deploying new features and enhancement in record time,” says CTO and co-founder Gerald Owens. “This flexibility keeps our development and operations cost extremely low, passing the savings on to our customers. Once a new feature is developed the systems and infrastructure are introduced to a cloud server and is replicated in real-time as customer demand increases.”
Interested Advertisers can sign-up online at www.adcloudmedia.com or call 1-877-777-8969.
Interested media should contact Holt Hackney of Hackney Communications at 512-478-8858, ext. 115 or email at [email protected].