Augmented Functionality and Data Partner Integrations Enhance Renowned Ad Management Platform
NEW YORK – 24/7 Real Media Inc., the leading global digital marketing company, released Open AdStream® 10, the latest upgrade to its renowned ad management platform for the targeting and delivery of multi-channel digital advertising. Open AdStream 10 combines 24/7 Real Media’s latest technology innovations with turn-key Omniture SiteCatalyst® integration and geodemographic data for enhanced ad targeting, all within one intuitive user interface.
INTEGRATION WITH OMNITURE SITECATALYST AND GEODEMOGRAPHIC TARGETING
Open AdStream 10 enables Web publishers to create more value from their inventory by leveraging unique integrations with external data partners for segmenting and targeting specific audiences. 24/7 Real Media’s partnership with Omniture allows Open AdStream 10 to seamlessly target and deliver ad messages directly to customized audience segments based on robust SiteCatalyst analytics data.
Publishers using Open AdStream 10 also have the ability to target audiences based on third-party geodemographic data, and receive inclusive inventory reports with forecast data and sophisticated audience segmentation reporting.
MULTI-PLATFORM DELIVERY AND IAB VAST-COMPLIANT
Founded upon the ability to manage digital advertising across virtually every medium and channel, Open AdStream 10 now offers new enhancements in video. The platform is compliant to the Interactive Advertising Bureau’s VAST standards for video ad management and provides enhanced capabilities in video trafficking, tracking and reporting. With ease of managing video creatives, and advanced analysis across multiple user interaction points, publishers have the flexibility to manage turn-key video advertising on their sites.
WORKFLOW ENHANCEMENTS
Open AdStream 10’s intuitive interface, with multiple new workflow enhancements, enables clients to easily navigate through the technology platform’s comprehensive set of features and functionality. With the advantage of streamlining ad management processes and improving productivity, publishers are empowered to even more easily maximize the monetization of their inventory.
“With Open AdStream’s intuitive interface and new optimization features, we are confident that every pixel of our ad space is contributing toward generating maximum revenue for our company,” according to Eileen Moroney, Director of Advertising Operations at Forbes Digital. “It’s clear that 24/7 Real Media designed the platform with their publisher customers’ business goals and productivity in mind.”
Regarded as the premier platform for targeting and delivering ads since its first release in 1995, Open AdStream delivered more than 780 billion ads across 43,000 Web sites in the past year alone. Continual upgrades to the Open AdStream platform have consistently set new standards for innovation. 24/7 Real Media has introduced significant technology updates to Open AdStream each quarter for the past three years, ensuring publishers always have access to the very latest technology developments in a rapidly evolving digital marketplace.
“Our flagship product Open AdStream not only offers the best-of-breed, industry-leading ad serving platform, but also gives publishers access to complementary technology and data partner integrations,” said Nicolle Pangis, Vice President, Product Management, Global Media and Technology for 24/7 Real Media. “This strategy has enabled our publisher clients to provide valuable offerings to their advertisers and engaging experiences for their visitors, generating the highest levels of profitability from every Web page.”
For more information on 24/7 Real Media, visit www.247realmedia.com.
About 24/7 Real Media, Inc.
24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
24/7 Real Media: The Science of Digital Marketing.
24/7 Real Media is a member of the NAI and adheres to the NAI privacy principles that have been applauded by the FTC. These principles are designed to help ensure Internet user privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of 24/7 Real Media cookies, go to: www.networkadvertising.org.
