PALO ALTO, Calif. & PARIS – Auditude, a leading video advertising management and monetization platform, announced a comprehensive video advertising agreement with Dailymotion, one of the world’s largest video entertainment websites. Under the new deal, Auditude will work with Dailymotion’s catalog of more than 12 million videos. Dailymotion attracts 66 million unique monthly visitors (source: comScore) and has one billion videos views worldwide as of January 2010 (source: Dailymotion).
The relationship with Auditude is a key part of Dailymotion’s strategy to increase monetization of its embedded player, support advanced video ad formats, enhance content targeting, enable multi-party demand and manage business rules and sales rights with hundreds of content partners from around the world.
Dailymotion is joining a group of Auditude deployments across many of the largest video sites including Comcast Interactive Media’s portfolio, Major League Baseball, MySpace Music and Television, MTV Networks, Universal Music Group and Yahoo!, among others.
“We want to make sure our advertisers have the best ad platform to reach our users both on Dailymotion.com and through our embedded player,” said Joy Marcus, General Manager of Dailymotion, U.S. “The challenges associated with the monetization of all video content are increasingly complex and partnering with Auditude creates an even stronger offering for advertisers, and new opportunities for revenue growth.”
This agreement marks Auditude’s international expansion. Auditude is also announcing the opening of its London office and the hiring of Damian Scragg as Vice President of International Sales and Services. Prior to joining Auditude, Damian served as European Sales Director for Right Media, as well as DoubleClick subsidiary Abacus Direct.
“We are pleased to partner with a worldwide video leader such as Dailymotion to help them expand their video business,” said Adam Cahan, CEO of Auditude. “The opportunities for video advertising online are only starting to accelerate. We’re excited to expand internationally and across multiple platforms to meet their needs.”
About Auditude
Auditude is a video management and monetization technology provider that helps content owners and websites expand their video revenues. The Auditude Connect™ platform enables content owners and websites to rapidly scale the business requirements and ad serving needs around premium video content.
Auditude works with some of the largest names in online video to help grow their revenue opportunities. Clients include Comcast, Dailymotion, Major League Baseball, MySpace Music and Video, MTV Networks, Universal Music Group and Yahoo!, among others.
Auditude’s executive and technology team is made up of talent from some of the world’s most successful technology companies including DoubleClick, eBay, Google, PayPal, and Yahoo!, among others. Auditude has won numerous awards including Category Winner from On Hollywood’s Top 100, The Hollywood Reporter’s Digital Power 50 and France’s NetExtlorateur award for technology and innovation. Auditude is based in Palo Alto with offices in Los Angeles, New York City and London. For more information, please visit us at: www.auditude.com.
About Dailymotion
As one of the leading sites for sharing videos, Dailymotion attracts 66 million unique monthly visitors and one billion videos views worldwide (source: comScore, January 2010). Dailymotion offers the best content from users, independent content creators and premium partners. Using the most advanced technology for both users and content creators, Dailymotion provides high-quality and HD video in a fast, easy-to-use website that also automatically filters infringing material as notified by content owners. Offering 19 localized versions, Dailymotion’s mission is to provide the best possible entertainment experience for users and the best marketing opportunities for advertisers, while respecting content protection. www.dailymotion.com.
